Chad Price is a veteran entrepreneur in multiple industries with extensive knowledge in the sports industry and a wide range of experiences in all aspects of fitness and general entrepreneurship. Specialties include strategic planning and execution, marketing and advertising, quality assurance, etc.. as well as specializing in organizational leadership. In this episode... Chad's Background Entrepreneurship, Fitness, Health & Wellness The Inspiring Journey of Kettlebell Kings, an Inc. 5000 Compan...
Mar 17, 2023•31 min•Transcript available on Metacast Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy. In this episode... Janis' Background Why Older Consumers are a Goldmine in the DTC Market Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels Thriving in Tough Times: How to Build a Resilient Brand During a Recession Overcoming...
Mar 10, 2023•26 min•Transcript available on Metacast Ash Mousavian has been in the e-commerce space for 6 years and is currently the Agency Partner Manager at Tapcart, a company that turns Shopify sites into beautiful mobile apps. In this episode... Ash's background 2023 trends that Shopify put out What to do about the increasing acquisition costs What Tapcart is about What types of merchants may need their own mobile app ASAP iOS 16 is coming out. What’s its impact? Does a mobile app cannibalize web sales?...
Mar 03, 2023•32 min•Transcript available on Metacast Sean Hall is the founder of Wellious, a fast-growing cpg startup that makes the cleanest plant-based protein powder that exists. He's also the founder of TOFM Media which operates a portfolio of food and wellness publications that organically reach 100s of millions of consumers. In this episode... Sean's background Organic community building How marketing opportunities have evolved How to be profitable with a low Average Order Value What Wellious does for getting new customers? How to retain & e...
Feb 24, 2023•49 min•Transcript available on Metacast Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers. In this episode... Influencer Marketing as a trusted go-to-market channe...
Feb 17, 2023•34 min•Transcript available on Metacast Brenden Kuramasamy is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% of communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. In this episode... Who is a public speaker? Who should learn about public speaking? How can we apply it to e-commerce brands? How can we present effectively online?...
Feb 10, 2023•26 min•Transcript available on Metacast Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. In this episode... Gen's background Why zero-party data is your greatest advantage in eCommerce marketing How to drive sales and engagement with an eCommerce quiz How to (actually) achieve Personali...
Feb 03, 2023•26 min•Transcript available on Metacast He started Jon Loomer Digital in the fall of 2011 with the goal of helping other businesses maximize "social media that makes a difference." In a little over 17 months, he has built a profitable, self-branded business around a website that has generated 4 Million page views. In January 2013, JonLoomer.com was recognized as one of Social Media Examiner's Top 10 Social Media Blogs of 2013. In this episode... Jon's background What's working on Facebook Ads How Jon would structure a campaign What au...
Jan 27, 2023•50 min•Transcript available on Metacast If you own or work for a DTC brand, you cannot ignore what Shopify - one of the top e-commerce platforms - says about their predictions for this year. We are talking about Shopify’s annual report on the latest trends shaping commerce, pulled from proprietary data, insider experts, and top global brands. Source: https://www.shopify.com/plus/commerce-trends
Jan 25, 2023•13 min•Transcript available on Metacast Will Laurenson is a Conversion Rate Optimisation specialist and this is exactly the kind of issue he helps his clients solve. He knows there’s nothing more annoying than spending tens, if not hundreds of thousands of pounds driving traffic to your website, seeing them browse away, add products to their basket, and then inexplicably disappear. His job is to turn that traffic into revenue. In this episode... Will's background Why DTC brands benefit from optimizing their website His proven process ...
Jan 20, 2023•32 min•Transcript available on Metacast Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on. In this episode... Chloë's background Lessons she learned in her 20 years in the marketing industry Why improving the customer experience is key in 2023 Marketing channels to leverage How to be a successful e-commerce brand in 2023...
Jan 13, 2023•37 min•Transcript available on Metacast In this episode of the Fit Growth Machine podcast, Brian Roisentul interviews Carl Cleanthes (aka "Colorful Carl") is Epic Made’s fearless leader and the smiling face of the company. Epic Made is an animation and digital art agency that services the entertainment and advertising industries. Carl and his team have had the pleasure of working with many household brands including SyFy, TNT, Nick, Nick Jr, Avatar, Spongebob, WWE, and many more. In this episode... Carl's background The power of video...
Jan 06, 2023•46 min•Transcript available on Metacast John Lee Dumas is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2500 episodes, 1 million + listens a month, and seven figures of annual revenue, JLD is just getting started. In this episode... John's background Lessons learned from interviewing over 2,500 successful entrepreneurs Why it's hard for entrepreneurs to set and accomplish goals His secret to producing & posting daily content for multiple platfor...
Dec 30, 2022•16 min•Transcript available on Metacast Monica Sharma-Patnekar is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale- & start-ups. In this episode... Monica's background The 3 pillars of business growth How to turn occasional customers into forever fans of your brand The simple process to communicate & connect with your real audience. How to demonstrate...
Dec 23, 2022•30 min•Transcript available on Metacast These are not predictions, and I don't have the crystal ball. I've been talking to many DTC founders & marketing directors in 2022, and we, at BSR Digital, have helped many DTC brands grow through paid ads & email marketing, so I have recorded this episode to tell you our thoughts on what will continue to happen in 2023 so you can take action. In this episode... The 4 marketing pillars we analyze at BSR Digital, and you should too The importance of building a brand Why you should start collectin...
Dec 21, 2022•27 min•Transcript available on Metacast Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business. In this episode... Chase's background Ecommerce, the Shopify ecosystem & scaling a brand What is the hardest part of ecommerce? What is the #1 system a br...
Dec 16, 2022•43 min•Transcript available on Metacast What a year! There were clearly a lot of things going on for the D2C space, and we really enjoyed it, and more importantly, we learned a lot from each client at BSR Digital as well as from each guest here on the Fit Growth Machine podcast, and we want to share all that with you! In this episode... We will mention super relevant information for D2C brands, such as: What changed in the e-commerce space The top external challenges Topics we discussed on the podcast that could be useful for your e-c...
Dec 14, 2022•22 min•Transcript available on Metacast Benjamin Reynolds is the Head of Partnerships at Particl, a platform that helps e-commerce brands innovate their products and grow their brand with competitor data, market trends, better marketing, and more. In this episode... Ben's background What Particl is about Doing product research leveraging competitor's data Understanding how your competitors are doing Building a brand & engagement with the audience Particl's retargeting tool...
Dec 09, 2022•34 min•Transcript available on Metacast This is a special one! BFCM ended and, as a DTC podcast, we couldn't avoid addressing it. Brian Roisentul analyses what happened...the good, the bad, and the ugly. In this episode... We will mention super relevant information for D2C brands, such as: Revenue generated Top-performing product categories How many customers bought Top-selling countries and cities around the world Categories with the biggest discounts Sources: Shopify's BFCM report Adobe Analytics' BFCM report...
Dec 07, 2022•8 min•Transcript available on Metacast Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer. In this episode... Kurt's background Consumer privacy and How to use data to get more effective outcomes How to improve "top of the funnel" efforts Getting the approp...
Dec 02, 2022•47 min•Transcript available on Metacast Quin Amorim is a serial entrepreneur. He is the Founder and Owner of eCommerce agency, creator of 12 brands of physical products, and host of 2 Podcasts with over 600 episodes. In this episode... Quin's background Black Friday Why should every brand be on Amazon? DOs and DON’Ts Organic VS paid Amazon: tips for each Differences between Amazon Ads and Google Ads? He sold his first item online over 25 years ago, and in 2014 joined Amazon FBA, where he has since created several brands of his own Pri...
Nov 25, 2022•45 min•Transcript available on Metacast Shanif Dhanani is the co-founder & CEO of Apteo, a company that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. In this episode... Shanif's background How ecommerce companies can use data better User privacy and how it will affect marketing going forward The most profitable segments Apteo can identify Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Tw...
Nov 18, 2022•33 min•Transcript available on Metacast Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers. In this episode... Matthews's background About Bonjoro What "loyalty" means Map out the customer journey How to make your customers come back How to build high performing teams Tips for the BFCM...
Nov 11, 2022•42 min•Transcript available on Metacast Dominik Meiu is the head of e-commerce at All33. He is an advanced conversion rate specialist, brand builder, and is responsible for millions of dollars in earned partner revenue. In this episode... Dominik's background Building a customer avatar Building a brand What CRO really is Gathering and leveraging customer data Tips for the BFCM...
Nov 04, 2022•41 min•Transcript available on Metacast Will Basta was born in New York and graduated from Arizona State University. After an initial career in health tech, he went on to work for tech startups; building out sales strategy and marketing teams. Found his passion as an entrepreneur in the passive income world. In this episode... At Ascend Ecom, they launch, operate, and scale sustainable, passive income-yielding Walmart WFS or Amazon FBA E-Commerce Automation Businesses for our clients. Diversify their portfolio by adding an appreciatin...
Oct 28, 2022•32 min•Transcript available on Metacast Katie Eckstrom is the Marketing Director at Plugable Technologies. She has built a small, but mighty 15-person marketing team from the ground up. She has been in the e-commerce space for 7 years and the tech space for 5. She has launched over 30 successful products on Amazon. She has built an email list from scratch with no budget that now has 30k subscribers, a 30% average open rate, and a 15% average click-through rate. In this episode... How to build a brand on Amazon, Amazon attribution, and...
Oct 21, 2022•35 min•Transcript available on Metacast Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozilla, and LG. In this episode... Email Marketing is always a powerful channel to leverage, and even more during thi...
Oct 14, 2022•39 min•Transcript available on Metacast Ruthie Sterrett is an experienced Retail Marketing Professional with a demonstrated history of working with amazing brands. Skilled in Marketing, Merchandising, Customer Service, Coaching, Sales, and Retail. Detail-oriented with a passion for strategic planning and solution finding! Bachelor of Science (BS) focused on Selling and Sales Management from Purdue University. In this episode... The holiday season is almost here and if you don’t have any content strategy in place yet, or if you’re look...
Oct 07, 2022•43 min•Transcript available on Metacast Aaron Bennett, has 20-plus years of experience in digital marketing, was selected as a CMS Wire Impact Award Judge, and has grown both small and enterprise-level businesses. In this episode... If you own or work for an e-commerce brand, and you see less traction from your paid ads efforts, audiences getting smaller, costs going up, cookies going away in 2024, and you don’t know what do you about it, then listen to this episode of The Fit Growth Machine Podcast, as Brian Roisentul interviews Aaro...
Sep 30, 2022•36 min•Transcript available on Metacast Jason Rulo has owned a personal training company since 1999, but 6 years ago he had an idea for a new product so he decided to branch out and invent the Neptune. Jason is a competitive obstacle racer and has been for the past 10 years or so. It was during one such event that his idea for a waterproof human thermoregulation system was born. From there he started Neptune Performance Products LLC, an E Commerce company to promote and sell the Neptune. In this episode… Jason Rulo has been a competit...
Sep 23, 2022•46 min•Transcript available on Metacast 
