The Power Of Video & AI For DTC Brands - podcast episode cover

The Power Of Video & AI For DTC Brands

Jan 06, 202346 minTranscript available on Metacast
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Episode description

In this episode of the Fit Growth Machine podcast, Brian Roisentul interviews Carl Cleanthes (aka "Colorful Carl") is Epic Made’s fearless leader and the smiling face of the company. Epic Made is an animation and digital art agency that services the entertainment and advertising industries. Carl and his team have had the pleasure of working with many household brands including SyFy, TNT, Nick, Nick Jr, Avatar, Spongebob, WWE, and many more.

In this episode...

  • Carl's background
  • The power of video in digital advertising
  • The versatility of animation vs live-action video
  • AI for generating copy, image & videos
  • Using AI to build creatives and get ideas
  • Building a Brand Bible
  • Common mistakes to avoid