In this episode of The DTC Insider podcast, Brian Roisentul sat down with Corina Pfeffer, co-founder of Pipa Skin Care, a skincare brand made for tweens. Along with her two childhood friends, Clara and Kristina, they built Pipa from a real-life need: safe skincare that pre-teens actually want to use. In just one year, they’ve hit milestones they never expected—selling in every U.S. state and growing an organic community of over 60K followers on Instagram. But scaling fast comes with its own set ...
Mar 06, 2025•43 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Ben Feys and Kevin Niehoff, founders of PrettyBoy. They turned a personal challenge into a thriving e-commerce business. With Kevin's eczema diagnosis as a catalyst, they noticed a gap in the skincare industry for high-quality, simple products designed specifically for men. After learning the ropes of e-commerce during COVID, they launched PrettyBoy in 2022, creating the first men’s skincare brand to receive the National E...
Feb 28, 2025•52 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Stephani Clymer, founder of Common Thread. She spent nearly two decades in the retail industry, starting with her dream boutique for maternity clothing, "Expecting". Over time, she navigated economic downturns, rebranded her business, and transformed it into what we now know as Common Thread. Along the way, she built a strong in-store culture, embraced e-commerce, and adapted to shifting consumer behaviors. In this episode...
Feb 21, 2025•46 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Noah Tucker, founder of Social Snowball. Before founding this company, he was on the brand side, navigating the frustrations of building influencer and affiliate marketing programs with the limited tools available at the time. These challenges inspired him to create Social Snowball, a platform that simplifies affiliate marketing for e-commerce brands, enabling them to scale their stores with innovative affiliate strategies...
Feb 14, 2025•30 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cody Allen, the co-founder of Cuso Cuts, a brand that’s redefining how we think about high-end kitchen essentials and seasonings. Cody teamed up with chef and content creator Jack in 2020, combining their expertise in performance marketing and culinary innovation. Since launching, they’ve achieved exponential growth year-over-year, hitting national retailers, partnering with NFL players, and growing a massive following of ...
Feb 07, 2025•52 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Karina Moises, co-founder and CEO of Beautology Lab. Karina’s journey with Beautology Lab is all about strategic growth and making impactful partnerships while bootstrapping her brand. From a successful partnership with Ipsy in their second year, bringing in almost $500K with just one product, to collaborating with Equinox, Karina has been building momentum. We’ll dive into her customer acquisition strategies, retention ef...
Jan 31, 2025•37 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Remington Fraser, founder of The Revury, a company redefining what it means to lead with empathy in e-commerce. Before launching her brand, Remington worked as an attorney, but her entrepreneurial journey began with a vision of creating a software-enabled company that combines automation with a deeply personal touch. What makes The Revury truly unique? It’s powered by a team of mums who’ve built not just a business but a c...
Jan 24, 2025•39 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013. It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, cr...
Jan 17, 2025•31 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with the one and only, Jon Loomer. I’m sure that almost everyone listening knows who he is, but if you don’t, he is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, publishing thousands of blog posts and videos over the years. He’s now taking short-form video and AI head-on as we head into this next crazy pha...
Jan 10, 2025•44 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse. From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in vete...
Jan 03, 2025•48 min•Transcript available on Metacast In this episode of The DTC Insider podcast, we’re flipping the script. Instead of chatting with a brand founder, we’re hearing from the other side: a creator who’s been at the heart of the social media revolution. Meet Abigail Fridman, a 24-year-old entrepreneur who specializes in content creation, creative strategy, and social media management. Abigail started her journey in 2019 on TikTok, documenting her personal transformation while studying to become a doctor. Fast forward a few years, and ...
Dec 27, 2024•46 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Lisa Mullan, the founder of Uwila Warrior. Lisa comes from a finance and tech background, with experience working at HubSpot on projects that gave her insights into how brands operate and scale. In partnership with a friend in fashion, Lisa launched Uwila Warrior to create comfortable, functional underwear. Now, with a retail space in Boston and partnerships with other brands, her company has grown steadily and sustainably. Here’s a glimpse of what you...
Dec 20, 2024•49 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul welcomes Ryan Beltran, co-founder of Original Grain, here on the show. Ryan and his brother Andrew launched the brand back in 2013 with a highly successful Kickstarter campaign that raised $500,000. Since then, they’ve grown Original Grain into a unique watch brand known for its quality, sustainability, and craftsmanship, selling over half a million watches. In addition to reaching their 10-year milestone, they’ve planted 700,000 trees ...
Dec 13, 2024•48 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul welcomes Neal Goyal, who shares insights from his journey in the e-commerce space, transitioning from Tapcart to Disco. Neal discusses the importance of meeting customers where they are, the unique value proposition of Disco, and the role of machine learning in customer acquisition. He emphasizes the need for brands to diversify their marketing strategies and the significance of building a personal brand. The conversation also touches o...
Dec 06, 2024•47 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul discusses strategies for maximizing customer lifetime value after Black Friday and Cyber Monday. He emphasizes the importance of engaging both new customers and non-customers through targeted marketing efforts, community building, and personalized communication. The conversation highlights the need for brands to transition away from a Black Friday-centric approach and to plan for future e-commerce challenges. Here’s a glimpse of what yo...
Nov 29, 2024•10 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul interviews Cesar Figueroa, founder of VivanTee Golf, a New York-based golf accessories brand. Cesar shares his journey from a military background to the world of golf and entrepreneurship. He discusses the inspiration behind his fashionable golf gloves, the challenges of product design, and the importance of customer feedback. The conversation also covers marketing strategies, community building, and the lessons learned in navigating th...
Nov 22, 2024•34 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul sat down with Garrett Peters, co-founder of Duncan & Stone. Garrett and his team launched their fast-growing e-commerce business in 2020, and they've seen incredible growth—going from $3M in revenue in 2023 to an estimated $5M in 2024. With a background in scaling operations, Garrett has a lot of insights to share about growing an e-commerce brand, managing cash flow, and navigating fulfillment challenges. Here’s a glimpse of what you’l...
Nov 15, 2024•39 min•Transcript available on Metacast In this episode of The DTC Insider, we’re joined by Yiqi Wu, founder of Aimerce, a SaaS platform specializing in server-based tracking for e-commerce. Yiqi brings a wealth of experience from her time as an engineer at Facebook and Reddit, where she worked on groundbreaking tools like Reddit’s A/B testing platform. Now, she’s leveraging her technical skills to empower DTC brands to make smarter, data-driven decisions that fuel growth. Here’s a glimpse of what you’ll learn: From Engineer to Founde...
Nov 08, 2024•45 min•Transcript available on Metacast In this episode of The DTC Insider, I’m excited to welcome Danil Saliukov, co-founder and CEO of Insense, a cutting-edge platform that connects brands with creators for high-quality content production and data-driven video optimization. With the rise of TikTok Shops and the evolving landscape of social commerce, Danil is here to share how brands can leverage creator content to maximize both organic reach and paid social performance. We’ll dive into strategies for finding the right creators, mana...
Nov 01, 2024•47 min•Transcript available on Metacast In this episode of The DTC Insider, I'm excited to have Marc Washington, founder and CEO of Supergut, a leading gut health nutrition brand. Marc's brand focuses on boosting digestion and supporting healthy appetite control, and in the past year, they've achieved impressive growth—quadrupling revenue and breaking into the physical retail space after building a solid DTC foundation. We'll dive into their entrepreneurial journey, the challenges they've faced, and how they continue to stand out in a...
Oct 25, 2024•56 min•Transcript available on Metacast In this episode of The DTC Insider, I’m excited to welcome Lekha Vyas, the founder of ELVY Lab, a skincare and personal care brand focused on simplifying men’s daily routines. With over 15 years of experience in the beauty industry, working for leading brands like P&G, L'Oréal, and Chanel, Lekha decided to launch her own venture in 2022. Her mission is centered on two key values: simplicity and performance. Here’s a glimpse of what you’ll learn: Transitioning from corporate beauty to entrepreneu...
Oct 18, 2024•50 min•Transcript available on Metacast In this episode of The DTC Insider, I’m thrilled to welcome William Gasner, a serial entrepreneur with six ventures under his belt and a proven track record as a seven-figure eCommerce seller. He’s also the co-founder and CMO of Stack Influence, a top micro-influencer marketing platform designed specifically for DTC eCommerce brands. William has been featured in major publications like Forbes, Business Insider, and Wired, where he shares his expertise on the influencer industry and Amazon market...
Oct 11, 2024•51 min•Transcript available on Metacast In this episode of The DTC Insider, I’m thrilled to welcome Nik Hall, the founder of Vitafive, a supplement company that went from zero to multiple eight figures in revenue through DTC channels. Nik expanded the brand into over 7,000 retail doors and increased their Amazon sales 4.5x in just three months, culminating in a successful exit to a multi-billion dollar corporation. Today, Nik is the founder & CEO of REVIVE, an Amazon growth partner for elite brands. In our conversation, he shares his ...
Oct 04, 2024•48 min•Transcript available on Metacast In this episode, Brian Roisentul interviews Thomas McCole, co-founder of Major League Socks, discussing the company's journey, the current e-commerce landscape, and the importance of customer experience and storytelling in branding. Tommy shares insights on their growth strategies, marketing efforts, and future plans for expansion into new sports, emphasizing the significance of quality over quantity in both products and customer engagement. Here’s a glimpse of what you’ll learn: Major League So...
Sep 27, 2024•42 min•Transcript available on Metacast In this episode of The DTC Insider, I’m joined by Mathieu Mireault, Co-founder and CMO of DermaDry, the at-home anti-sweat device for hands, feet, and underarms. DermaDry has revolutionized the way people deal with hyperhidrosis by offering an affordable and convenient solution from the comfort of their homes. During our conversation, Mathieu sheds light on the unique challenges and opportunities of operating a medical device company in the DTC space. From hitting their first million in sales to...
Sep 20, 2024•38 min•Transcript available on Metacast In this episode of The DTC Insider, I sit down with Xander Chase and Ryan Lane, founders of FTL Bags. Childhood friends turned co-founders, they share their journey of transforming frustrations with existing bags into a successful business. Here’s a glimpse of what you’ll learn: The Role of Lifelong Friendship in Building a Business Turning Frustration Into a Business Idea Challenges in Finding Product-Market Fit and Go-to-Market Strategy Lessons from the First Sample Bag and Kickstarter Campaig...
Sep 13, 2024•1 hr 1 min•Transcript available on Metacast In this episode of The DTC Insider, I sit down with Caleb Ulffers, Co-Founder & CEO of Haven Athletic. Haven Athletic has redefined the gym bag, creating organized bags tailored to high-performance and professional athletes. With over $4 million in sales and collaborations with hundreds of top athletes, Caleb and his team are carving out a unique niche in the market. In our conversation, Caleb shares the journey of starting Haven Athletic, the lessons learned from his previous ventures, and the ...
Sep 06, 2024•44 min•Transcript available on Metacast In this episode of The DTC Insider, we’re thrilled to be joined by Adam Pearce, the founder and CEO of Blend Commerce, a leading Shopify CRO agency. Adam is also the founder of the eCom Collab Club, a community for e-commerce brands, agencies, and tech providers that connects members through online and in-person events. With a wealth of experience in conversion rate optimization (CRO) and over 80 eCommerce events under his belt, Adam shares his expert insights on the current e-commerce landscape...
Aug 30, 2024•53 min•Transcript available on Metacast In this episode, I’m joined by Bob Verlaat, Co-Founder of Hears and Dore and Rose. Bob shares his journey of building two successful brands and the valuable lessons he learned along the way. We discuss how he applied key insights from Dore and Rose to launch Hears, the importance of finding the right brand identity, and how both companies stand out in a competitive market. Here’s a glimpse of what you’ll learn: Applying Key Lessons from Dore and Rose to Starting Hears Finding the Right Brand Ide...
Aug 23, 2024•38 min•Transcript available on Metacast In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette. Here’s a glimpse of what you’ll learn: The Day She Cried In Front of Her Customers Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market The Rebranding Journey: Why and What Changed Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges Ret...
Aug 16, 2024•54 min•Transcript available on Metacast 
