Secrets Secrets Behind the Fastest-Growing Lingerie Brand in the UK
Episode description
In this episode of The DTC Insider podcast, Brian Roisentul interviews Lemon Fuller, Founder & CEO of Lemonade Dolls, the fastest-growing lingerie brand in the UK, and the first to invent the size H bralette.
Here’s a glimpse of what you’ll learn:-
The Day She Cried In Front of Her Customers
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Factors Behind Lemonade Dolls’ Fast Growth in the UK Lingerie Market
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The Rebranding Journey: Why and What Changed
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Acquisition Strategies: Selling 1 Bra Per Minute, Channels, What’s Working, and Challenges
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Retention Strategies and Community Building: How Lemonade Dolls Built and Leverages Its Community
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The Invention of the Size H Bralette: Motivation and Process
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What’s Next for Lemonade Dolls?
This episode is brought to you by BSR Digital.
BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR Digital, visit their website or book a call here.