![Lessons Learnt After 20 Years In Online Marketing & eCommerce - podcast episode cover](https://static.libsyn.com/p/assets/2/0/f/0/20f06e0e36b5c041d959afa2a1bf1c87/DTC_Podcast.jpeg)
Episode description
Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on.
In this episode...
- Chloë's background
- Lessons she learned in her 20 years in the marketing industry
- Why improving the customer experience is key in 2023
- Marketing channels to leverage
- How to be a successful e-commerce brand in 2023