Black Friday/Cyber Monday Analysis [BONUS EPISODE]

Episode description

This is a special one!

BFCM ended and, as a DTC podcast, we couldn't avoid addressing it. Brian Roisentul analyses what happened...the good, the bad, and the ugly.

In this episode...

We will mention super relevant information for D2C brands, such as:

• Revenue generated
• Top-performing product categories
• How many customers bought
• Top-selling countries and cities around the world
• Categories with the biggest discounts

Sources:

• Shopify's BFCM report
• Adobe Analytics' BFCM report