How To Get The Most Out of Amazon This Holiday Season
Oct 21, 2022•35 min•Transcript available on Metacast Episode description
Katie Eckstrom is the Marketing Director at Plugable Technologies. She has built a small, but mighty 15-person marketing team from the ground up. She has been in the e-commerce space for 7 years and the tech space for 5. She has launched over 30 successful products on Amazon. She has built an email list from scratch with no budget that now has 30k subscribers, a 30% average open rate, and a 15% average click-through rate. In this episode... How to build a brand on Amazon, Amazon attribution, and how that's connected to email marketing and social advertising. At Plugable, they have a highly customized and segmented email campaign strategy that they use to launch products on Amazon and help avoid the cold start problem. 
