How Brands Can Identify Ideal Influencers For Successful Campaigns
Feb 17, 2023•34 min•Transcript available on Metacast Episode description
Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers. In this episode... - Influencer Marketing as a trusted go-to-market channel
- Biggest mistakes that brands make when working with influencers
- Tips to make influencer marketing effective
- How a can brand identify ideal influencers for successful campaigns
- Influencers as Affiliates to align incentives
- KPI’s to measure for Influencers Campaigns
