Episode description
Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.In this episode...
- Janis' Background
- Why Older Consumers are a Goldmine in the DTC Market
- Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
- Thriving in Tough Times: How to Build a Resilient Brand During a Recession
- Overcoming the Hurdles of a Long Sales Journey
- Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement