Episode description
Shanif Dhanani is the co-founder & CEO of Apteo, a company that helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next. In this episode...- Shanif's background
- How ecommerce companies can use data better
- User privacy and how it will affect marketing going forward
- The most profitable segments Apteo can identify
Before Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, an NYC-based ad-tech startup that was acquired by Twitter.
Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU's Stern School of Business.