Episode description
Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.In this episode...
- Kurt's background
- Consumer privacy and How to use data to get more effective outcomes
- How to improve "top of the funnel" efforts
- Getting the appropriate measurement framework
- How workers are affected by the informational industry changes
- Data is fragmented across platforms: what brands can do about it