🤔 Email vs. Automation vs. AI—what's the ultimate marketing tool for your business? In this episode of the Marketing Automation Made Simple podcast, host Jovana and special guest Milena delve into the world of email marketing, marketing automation, and AI agents. They discuss the power and challenges of email marketing, highlighting its high ROI and the importance of personalization. They also cover marketing automation, emphasizing its efficiency in sending timely and relevant messages wit...
Mar 11, 2025•20 min•Transcript available on Metacast In this episode of the Marketing Automation Made Simple podcast, Jovana explores how AI is poised to transform marketing and business operations in 2025 and beyond. Jovana shares recent updates on her new startups and her new role as the director of MI Academy . The episode dives into the practical applications of AI, including AI agents that can automate tasks, reduce traditional marketing roles, and introduce dynamic pricing models. With examples and expert insights, the discussion covers the ...
Jan 03, 2025•19 min•Transcript available on Metacast Want to close deals faster? 📈 Are you still using spreadsheets to manage leads? Adam Tuttle shares why investing in a CRM is crucial for small businesses in today's tech-driven world. Catch the insights in our latest podcast episode! In this episode of Marketing Automation Made Simple, Jovana welcomes Adam Tuttle, Director of Business Activation at ActiveCampaign. Adam is a CRM enthusiast, marketing automation implementer, and e commerce marketing aficionado Adam shares his 12-year journey with...
Dec 19, 2024•38 min•Transcript available on Metacast Let's talk about how to build a marketing growth system for your ecommerce store! In this comprehensive episode of 'Marketing Automation Made Simple,' Jovana from bumperleads.com provides e-commerce business owners with crucial strategies for building a marketing growth system and optimizing sales, particularly in preparation for major shopping events like Black Friday. The episode covers the importance of planning and simplifying marketing automation, capturing leads via email marketing platfor...
Oct 21, 2024•29 min•Transcript available on Metacast Simplifying Marketing Automation for Small Businesses: Strategies for Seamless Integration and Increased Revenue In this episode of 'Marketing Automation Made Simple,' host Jovana from BumperLeads.com dives deep into simplifying marketing automation for small business owners. She discusses real-world examples and strategies for integrating various marketing tools to save time and money. Drawing from a recent workshop with a law firm, Jovana emphasizes the importance of cohesive systems, ...
Sep 16, 2024•45 min•Transcript available on Metacast Have you ever struggled to implement a CRM for your business? Or just simply setup a simple automated sequence? You're not alone! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com delves into the essentials of creating successful marketing automation for businesses. She explores the growth and trends in the global marketing automation industry, shedding light on critical data from Forster's study and other research findings. The key barriers to ma...
Sep 03, 2024•19 min•Transcript available on Metacast Are you always talking to unqualified leads? Are your email open rates tanking? It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list. They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists. Key takeaways include validating emails obtaining permission avoiding spam ...
Aug 01, 2024•31 min•Transcript available on Metacast Hey everyone! It's Jovana here and I'm back with another season and this episode is about what I've been up to since I last spoke to you, a big shout out to a listener and my thoughts on customer journeys and that sometimes having friction is not that bad for business! I'm sharing lessons from my personal experiences. Tune into learn more Here's what we cover: [00:02:20] Cryptocurrencies and blockchain technology [00:04:00] Automation agency inspiration [00:09:17] When is it ...
Jul 10, 2024•25 min•Transcript available on Metacast Hi again and thank you for tuning into Marketing Automation Made Simple Podcast. This is your host Jovana from Bumperleads.com and I'm on a mission to simplify the world of marketing and automation for small business owners around the world, so they can save time, money and scale their businesses faster. Today I'm excited to close off this season with a company that we've all grown up with. Everyone of us would've used their platform to kickstart our careers in digital marketing ...
May 17, 2024•24 min•Transcript available on Metacast Today, it's a solo episode from Jovana sharing some of the marketing automation principles that keep us on the straight and narrow, when it comes to building automations. There are 10 things that we like to keep front and center when creating automations or working with clients. And these are: Work less, convert more Simplicity If you set it and forget it, you will regret it If the work doesn't require creativity, automate it, delegate it or leave it - Naval Ravikant, https://www.air.cha...
Apr 09, 2024•20 min•Transcript available on Metacast Are you using tags, lists, or custom fields in your CRM? Have you ever wondered which one is better? And how does AI play a role in the CRM and the Marketing Automation space? Today's guest needs no introduction - Chris L. Davis is a great friend of mine who is a host of a popular podcast called All Systems Go! Podcast. Chris is also the Founder of AutomationBridge.com . In this episode, Chris shares insights on automation, AI and segmentation, catering to agency owners, automation builder...
Mar 12, 2024•44 min•Transcript available on Metacast Hey, awesome listeners! In this podcast episode, Jovana teams up with Reid Robinson, the AI Product Guru at Zapier, to dive into the magic world of Automation and AI. We are pumped to have Reid spill the beans on how Zapier is making businesses' lives way easier. Reid dives deep into Zapier's powers – it's not just a tool, it's THE tool that can automate anything you dream up. They chat about Reid's journey, his gig as the AI lead product manager at Zapier, and how the platfo...
Feb 21, 2024•27 min•Transcript available on Metacast Wondering how to spend an extra day in February? "Make time for what matters" This is the inspiration behind ActiveCampaign's Leap Day Extravaganza Event scheduled to run on the 29th of February over 29 hours! On the Leap Day Extravaganza Virtual Event , the aim is to assist small business owners and marketers in saving time and increasing productivity through the use of technology, strategy, and process. It will run for 29 hours on February 29th, starting at 8 a.m. Sydney time and...
Feb 09, 2024•29 min•Transcript available on Metacast Welcome back to Marketing Automation Made Simple. In this episode, Milena and Jovana dive into the essential updates and trends for marketing automation in 2024. Major Update Alert : Email service providers like Yahoo and Google are requiring updates to domain protocols, specifically DKIM (Domain Keys Identified Mail) and DMARC (Domain-Based Message Authentication, Reporting, and Conformance). Action Required : Update your domain settings to ensure emails land in inboxes and not spam folders, pr...
Feb 02, 2024•23 min•Transcript available on Metacast As of February 2024, if your business sends newsletters on a regular basis, you will need to pay close attention to some big changes happening in the email marketing space. Google and Yahoo have both announced that they will be implementing stricter measures around email authentication protocols that will require every sender to authenticate their email domain, to ensure safer and less spammy inboxes. I’ve met a few businesses recently who: Don’t know about these new important email changes Don’...
Dec 14, 2023•22 min•Transcript available on Metacast In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate , to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market. Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also th...
Nov 24, 2023•31 min•Transcript available on Metacast In this episode, Jovana is joined by her twin sister and colleague, Milena, to discuss the top questions to ask when designing sales funnels for your business. Whether you're a large or small business, this episode will provide valuable insights to help you create an effective marketing automation strategy. Tune in to learn more about sales funnels and how they play a crucial role in your marketing efforts, especially before you start creating automations. [00:02:07] What is a sales funnel? ...
Oct 02, 2023•32 min•Transcript available on Metacast Over the last 3 months, Corey and I have been on a much needed adventure working and travelling through Turkiye and Greece. We packed 1 suitcase, including our laptops and quickly decided on our destination. Within 3 days, we were on the plane to Izmir, Turkiye. During our trip, Corey rediscovered his passion for craft beer. We got talking to a few large craft breweries and bars located in Izmir and Bodrum in Turkiye; and also in Crete and Naxos Islands in Greece. In this episode, I am sharing o...
Aug 09, 2023•16 min•Transcript available on Metacast In this podcast interview, Jovana is bringing one of her old guests back - Ashleigh Alsadie also known as The Cold Calling Queen! In this episode, we discuss how to purchase cold lists and how to use them in your business. Ashleigh shares insights on the effectiveness of cold lists for lead generation and emphasizes the importance of having a clear purpose and criteria when purchasing a list. She reveals her team's proven sales process, which includes crafting a compelling elevator pitch tha...
Jun 23, 2023•34 min•Transcript available on Metacast In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI. They also emphasize the importance of following copywriting frameworks such as the PAS framework they've been using in their own business ...
May 19, 2023•25 min•Transcript available on Metacast In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM. There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview. When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a business. The first example we share is an offline business who has transitioned online to bring buyers...
Apr 27, 2023•35 min•Transcript available on Metacast Learn what segmentation is and how to make it work for your business! There are many marketing topics written about segmentation, but it can be overwhelming to unpack it. Where do you start? This episode is designed to simplify the rules of segmentation and help you, through examples, uncover the best ways to use technology to help you create a more personal customer journey through smart segmentation strategies. Hopefully it will help you get the creative juices flowing! Also we mention the exc...
Mar 22, 2023•24 min•Transcript available on Metacast You’ve heard it on the news, but in this episode, Milena and I are sharing our thoughts on the new paradigm shift, of tectonic proportions, that is hitting the technology space and will force all of us to change how we do ‘tech’ forever. I’m sure many of you have heard of - ChatGPT and OpenAI? If you're a business owner, you are probably wondering how AI could affect your business. ChatGPT has the potential to revolutionize how businesses interact with customers, providing a more natural and...
Feb 13, 2023•46 min•Transcript available on Metacast Today I’m talking with Ed Frame who runs Exemplify - helping SaaS and ecommerce businesses retain more customers and turn them into brand advocates. Ed spent a decade helping businesses retain customers and he learnt that many businesses could easily be more profitable if they focused on customer retention. If you have a subscription business, then you’d want to tune into the show as Ed Frame breaks down his exact strategy that he uses to help SaaS businesses retain customers. P.S. Here are 3 wa...
Jan 03, 2023•36 min•Ep 5•Transcript available on Metacast If you have a sales funnel, but don’t have a simple customer journey map, you may be missing out on 30% of additional revenue in your business. In today’s episode, we discuss 3 things business owners can do to plan their customer journeys for their business without hiring expensive consultants so they can work smart and sell more. At first, planning this journey may sound daunting or complicated but it doesn’t have to be. Depending on your budget, you can go as deep as you want to by conducting ...
Nov 15, 2022•30 min•Transcript available on Metacast I know many online retailers (and physical store owners) are either dreading or relishing the Black Friday event. In this episode, Milena and I discuss what we do for our clients to prepare them for the ultimate event retailers face every year. The reason why it's called Black Friday, according to Britannica, is because this is the time retailers tend to go from "red" to "black", meaning profit. This is the time many can make the same amount of sales as they normally do in 1 whole year.&nb...
Oct 13, 2022•27 min•Ep 3•Transcript available on Metacast What questions should you ask when considering a marketing automation software for your business? In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads . What are the questions you see in your favourite business group? Whenever you login to Facebook to check your group updates, you will come across a few new subscribers asking the question on which marketing automation platform i...
Sep 19, 2022•21 min•Ep 2•Transcript available on Metacast In today's episode, we start the show by framing what marketing automation is and we share examples of what worked (and what hasn't worked!) for our clients. In today's digital world, many of our clients are overwhelm with apps and software. There are hundred's of software businesses to choose from when it comes to marketing automation. Many of our clients are new to marketing automation. Whether you're a brand new business starting out or an established business, we find that you will hav...
Sep 05, 2022•24 min•Ep 1•Transcript available on Metacast Our podcast is changing and we're sharing what this means for you, our listeners. As of next week, we'll be publishing under a different name and the artwork will also look different.
Jul 18, 2022•9 min•Transcript available on Metacast 
