Episode description
Are you always talking to unqualified leads? Are your email open rates tanking?
It's time for a list cleanse! In this episode of Marketing Automation Made Simple, your host Jovana from bumperleads.com is joined by Milena to discuss essential strategies for maintaining a healthy email list.
They address common issues small business owners face, such as engaging unqualified prospects and dealing with stale email lists.
Key takeaways include
- validating emails
- obtaining permission
- avoiding spam traps
- using welcome series
- segmenting your list
- handling inactive subscribers
- and sending relevant content.
If you follow these steps, you can improve your email marketing effectiveness and deliverability rates in no time.
Time stamp 00:00 Introduction to Marketing Automation 00:41 The Problem with Unqualified Leads 02:40 Validating Your Email List 03:43 Networking and Email Collection Tips 05:53 Managing Spam and Bots 07:20 Importance of Double Opt-In 09:54 Personalized Welcome Emails 12:26 Segmenting Your Email List 15:38 Handling Unsubscribes 22:40 Dealing with Inactive Subscribers 26:52 Win-Back Campaigns 30:07 Conclusion and Future Episodes
Please note: The correct email validation tool is called NeverBounce or BriteVerify
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Technology can be overwhelming, there is just too much choice for business owners to consider. Every week, we’ll be sharing how you can identify what technology is a good fit for your business and how to use automation to grow your business. We are on a mission to simplify marketing automation technology so you can feel in control of growing your business.
P.S. Here are 4 ways we can help you grow your business:
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2. Done-With-You Training - Join the Waitlist
3. The Bumper Blueprint™- Work with us privately - https://www.bumperleads.com
4. Download our checklist - 30 Ways to Boost Your Sales and Save Time Using Marketing Automation - https://www.bumperleads.com/boostsales