Episode description

What questions should you ask when considering a marketing automation software for your business?

In today’s episode, Jovana is sharing what our clients ask us about their marketing automation platform, and our selection criteria for choosing a platform at Bumper Leads.

Whenever you login to Facebook to check your group updates, you will come across a few new subscribers asking the question on which marketing automation platform is better – Tool A or Tool B?

Let’s call them tools, because they are a tool of trade for many growing businesses.

These types of questions are normally flooded by subjective answers, and some can get quiet nasty!

Here are the questions that we ask our clients before they sign up to a marketing automation software:

1. What is your sales and marketing objective?
2. Have you got a marketing plan in place? Do you know who your ideal customers are?
3. What sales and marketing tasks are you trying to automate in your business?
4. On which tasks do you spend most of your time?

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