Episode description
Episode description
In this episode of Marketing Automation Made Simple, Milena and Jovana from Bumper Leads talk about how businesses can take advantage of AI to save time and money. They talk about different tools like HubSpot, ActiveCampaign and Notion, and provide prompts that can be used to create personalized content that don't sound like they were generated by AI.
They also emphasize the importance of following copywriting frameworks such as the PAS framework they've been using in their own business to write newsletters and email content. Coming up with good copy is hard work - even for the most experienced copywriters.
AI can help, but it can also be time consuming to find words to instruct it to give you the right content for your brand.
Not everything ChatGPT does, can produce relevant information for your target market. Sometimes it's just words strung into sentences - pulled from the web without any regard for your specific topic of interest. Sometimes you need help with a few ideas on how to ask the right questions in order to get the right content for your email campaign or a blog!
And with many software tools now offering AI content creation as part of their default (or upgrade) features, we need to have the ability to instruct these tools to produce content in the right manner.
There are now jobs being created called Prompt Engineers and some require technical skills and demand a salary in upwards of $300,000!
And you can refer to this episode if you don't want to hire a Prompt Engineer :)
We cover so much more so join us!
Prompt Checklist - download here.
00:06:30 Leverage AI for efficiency using your CRM and email marketing platform.
00:07:01 Use prompts to create better, more relevant content for your newsletters
00:17:01 Generate content ideas with ChatGPT and other AI empowered email marketing tools
00:23:34 Stand out with empathy
00:24:37 Prompt like a pro!
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P.S. Here are 3 ways I can help you to grow your business:
1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: Instagram, Facebook, LinkedIn, Twitter.
2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at bumperleads.com if you're interested in setting up your sales and marketing system in house, with our guidance.
3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.
All details are on our website https://www.bumperleads.com.