Episode description
Episode description
In this episode of the Marketing Automation Made Simple podcast, Jovana welcomes Shawn Herring, Chief Marketing Officer at airSlate, to discuss a brand new report on marketing automation and AI for small businesses. With over 20 years of experience in leading marketing teams, Shawn shares insights on how small businesses can effectively grow and compete in today's market.
Tune in to learn more about the findings in the report run by airSlate that Jovana found 'shocking', and also this episode will showcase the impact of automation and AI on small businesses as experienced by Shawn over his 20 year automation career.
[00:02:48] AI automation and human intervention.
[00:03:45] Small businesses embracing AI - sharing report findings
[00:10:21] Automation and business maturity.
[00:11:22] Automating mundane tasks.
[00:15:20] AI SWAT team - a great team building initiative
[00:19:57] Embracing a four day work week.
[00:22:01] Shorter work week and travel.
[00:26:39] SMBs with bigger tech stacks.
[00:29:45] The power of A/B split testing websites.
You can download the SMB report here.
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