Episode description

In this episode, we are going behind the scenes to showcase how we apply segmentation rules in a CRM.

There is going to be a lot of geek talk but we've tried our best to simplify the message and make this a fun interview.

When done right, segmentation can save your business time in following up or nurturing leads or clients; and in the examples we shared today, segmentation can transform a business.

The first example we share is an offline business who has transitioned online to bring buyers, sellers, pilots, brokers, transport segments together and become completely hands-free. Very similar to selling cars online but in this case, they sell light aircraft. Their chosen marketing automation platform is ActiveCampaign CRM and Wordpress - it's a very simple tech stack that requires no-code integrations, to make this process seamless for the client and all of their clients combined! We say goodbye to additional pesky software fees as this business can run off the smell of an oily rag.

Our second example is an ecom store that was looking to develop a VIP loyalty program using Klaviyo and Shopify as their chosen marketing automation platform. By using Klaviyo and our know-how, we were able to setup a 3-tier loyalty program that brings in sales every day without the client needing to invest in expensive loyalty program apps that seem to dominate the ecom marketplace. We share what's possible using these 2 platforms and... also what's not possible and how it can affect what you build.

This is marketing automation made simple in action.

Cheers, Jovana

P.S. Here are 3 ways I can help you to grow your business: 

1. Check out our socials for free marketing tips that you can implement in your business today. We share marketing advice regularly here: ⁠⁠Instagram⁠⁠, ⁠⁠Facebook⁠⁠, ⁠⁠LinkedIn⁠⁠, Twitter.

2. Done-With-You Training - With our personalized training, you can have your very own Marketing Growth System that attracts customers to your business automatically and helps you sell more products and services. Book a chat on our website at ⁠bumperleads.com⁠ if you're interested in setting up your sales and marketing system in house, with our guidance. 

3. The Bumper Blueprint™- Work with me and my team privately. Our Bumper Blueprint™ clarifies your sales & marketing process so customers buy more products & services from you. If you're a Small to Medium sized business we can help you save time and money by simplifying your sales and marketing systems. We work with you through 1:1 strategy consulting, implementation and online training.

All details are on our website ⁠https://www.bumperleads.com⁠.