Episode description
Want to close deals faster? 📈 Are you still using spreadsheets to manage leads? Adam Tuttle shares why investing in a CRM is crucial for small businesses in today's tech-driven world. Catch the insights in our latest podcast episode!
In this episode of Marketing Automation Made Simple, Jovana welcomes Adam Tuttle, Director of Business Activation at ActiveCampaign.
 Adam is a CRM enthusiast, marketing automation implementer, and e commerce marketing aficionado
Adam shares his 12-year journey with ActiveCampaign and discusses the evolution and future of CRMs and marketing automation, especially with the integration of AI.
The conversation delves into the importance of having a CRM, the impact of AI on marketing, the benefits of rapid automation, and practical examples of AI-driven initiatives.
Adam emphasizes the significance of personalization, efficiency, and staying current with technological advancements, offering valuable advice to small businesses and listeners on leveraging technology for growth.
Connect with Adam on LinkedIn - https://www.linkedin.com/in/j-adam-tuttle/
Listen now and take your business to the next level!
Timestamp
[00:02:24] The evolving definition of CRM.
[00:05:26] CRM vs. spreadsheets in sales.
[00:08:35] AI replacing data analysis roles.
[00:12:14] Personalized marketing automation evolution.
[00:18:40] Trust and technology in marketing.
[00:19:34] Technology and human connection.
[00:24:28] Using ChatGPT for sales efficiency.
[00:29:12] AI in lead qualification.
[00:30:36] Boosting connect rates through automation.
[00:36:09] Problem-solving in business technology.
You can trial ActiveCampaign for FREE for 14 days here
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