Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey. Speakers Justin Keh, Director, Channel Partnerships (APAC), Mastercard Lyn Lim, Head of Commercial Growth, Kantar Consulting Carey Loh, Client President, WPP Media Host Tim Xu, Lead, AI Products & Solutions, Mediacorp See omnys...
Sep 19, 2025•47 min
Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation. Speakers Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe Debra Soon, Group...
Aug 21, 2025•57 min
Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion. Speakers Emmeline Tjong, Regional YouTube Shopping Partnerships Lead Amanda Poh, Lead, Affiliate Marketing, Shopee Chan Reshel, ...
Jul 31, 2025•1 hr
Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation. Speakers Slyvia Koh, Business Development Director, Hepmil Mimi Lu, Head of Strategy, Media, dentsu APAC Jonathan Seto, Head, Commercial Engaggement, Mediacorp See omnystudio.com/listener for privacy information....
Jun 27, 2025•55 min
The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success. Speakers Elizabeth Boon, Content Creator Mariel Wong, Content Planning Director, GroupM Diogo Martins, Lead, Bloomr.SG, Mediacorp See omnystudio.com/listener for privacy information....
May 22, 2025•57 min
Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers, and brands. Gain actionable insights on how to harness AI, data, and community-driven social strategies. Speakers Alex Erasmus, Marketing Strategy Consultant Evangeline Leong, CEO & Founder, Kobe ...
Apr 04, 2025•57 min
Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies you need to know. Speakers Terence Chia, Co-creator, Yah Lah BUT Haresh Tilani, Co-creator, Yah Lah BUT Kym Treasure, Founder & CEO, Audacia Audio Lacey Ewin, VP, Digital Commercial Strategy &...
Mar 07, 2025•54 min
Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve. Speakers Munas van Boonstra, Managing Director, Southeast Asia, Monks Eric Paul Van Schaik, Regional Strategy Director (SEA), OMD Tay Guan Hin, APAC Regional Director, The One Club for Creativity Host Dasheng Toh, Head, Commerci...
Feb 06, 2025•54 min
We endeavour to live better, work smarter to achieve a healthy work-life balance. Discover the vital connection between mental, physical and emotion health and workplace productivity. From stress management techniques to self-care practices, discover how investing in well-being can lead to improved focus, creativity, and overall performance. Speakers Rebecca Lim, Founder, Bec2Basics Abbey Tan, Founder, ABY Jewellery Alicia Thong, COO, AKA Asia Host Jean Danker, Mediacorp Personality See omnystud...
Dec 06, 2024•56 min
As women juggle multiple roles and responsibilities, different life stages bring its own unique set of challenges and opportunities. From navigating mid-career transitions to fostering personal growth and achieving professional development, our expert speakers will provide practical insights and strategies to empower you in your career and personal life. Speakers Melissa Schmidiger, Founder and CEO, Bravo Darlings Michelle Tan, CEO, Hepmil Singapore Jacqui Lim, CCO, Mediacorp Host: Jean Danker, ...
Nov 14, 2024•58 min
Despite comprising nearly half of the global population, women are underrepresented in critical fields such as STEM, politics and corporate leadership. Delve into the importance of diversity and discover actionable steps to cultivate inclusivity – inspiring change that empowers women to pursue their aspirations. Speakers Dylan Choong, Head of People, AMEA, Opella (Consumer Healthcare Unit of Sanofi) Shoon Lim, Global Head, DEI Capability, Russell Reynolds Associates Dr Ming Tan, Founder Executiv...
Oct 18, 2024•54 min
Business growth requires brands to leverage new opportunities in the marketplace – technology, audiences and talent. However, scaling a business in a sustainable manner calls for knowledge, experience, and necessary skills to navigate challenges well. Hear from our panel of industry veterans on how to organise business processes to ensure your brand is poised for expansion and handle any economic conditions strategically to build long-term profitability and success. Speakers Vanessa Ho, Co-Found...
Sep 24, 2024•58 min
Sustainability has become a ubiquitous buzzword in marketing today, but sustainability messaging alone does not guarantee brand success. Join us as we delve into the opportunities and pitfalls – learn how you can engage audiences in an authentic way and gain actionable insights on effective marketing practices. Speakers Samir Dixit, Global Head, Acorn Management Consulting Suzy Goulding, Head of Sustainability, APMEA, MSL / Publicis Groupe and Asia Lead, Salterbaxter Dr. Lee Hui Mien, Head of En...
Aug 22, 2024•1 hr
Discover how this transformative technology is revolutionising hyper-personalisation, content creation, and predictive analytics. Learn practical tips and key considerations for integrating Gen AI and Predictive AI into your marketing toolbox to elevate business outcomes. Speakers Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group Tim Xu, Lead, AI Products & Solutions, Mediacorp Mark Cheong, Strategic Partnerships and New Business, Mediacorp See omnystudio.com/listener for priva...
Jul 25, 2024•55 min
Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results. Speakers Laurenz Koehler, Managing Partner, Duxton Consulting Mahmood Kalantar, Partner, Tail Risk Analytics Gordon Ng, Lead, Audience Insights, Mediacorp See omnystudio.com/listener for privacy information....
Jun 14, 2024•51 min
How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience. Speakers Bryan Choo, CEO and Chief Content Officer, TSL Media Group Fera Rosihan-Robinson, Managing Director, The Goat Agency & GroupM Motion Entertainment Lacey Ewin, Lead, Digital Commercial S...
May 16, 2024•54 min
Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement. Speakers Kapil Chhabra, Founder, Silver Wings XR Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital Sonal Mathur, VP, Partnerships and New Business, Mediacorp Host Mark Cheong, Manager, Partnerships and New Business, Mediacorp See omnystudio.com/listener for privacy information....
Apr 19, 2024•54 min
From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape. Speakers Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media Sabrina Tan, Head, Industry Solutions and O...
Mar 29, 2024•55 min
Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered. Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up Christopher Fun, Lead, SocialHub Diogo Martins, Lead, Bloomr.SG Creators, Social & MCN See omnystudio.com/listener for privacy in...
Feb 01, 2024•57 min
In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness. SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore Tyen Rasif, Celebrity Fitness Trainer Moderator Sonia Chew, Mediacorp Personality See omnystudio.com/listener for privacy information....
Dec 08, 2023•49 min
Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience. SpeakersMandy How, Managing Editor, Babelfish Simone Lum, Head, Growth and Audio, Mediacorp Yang Zheng Han, Asst Lead, Commercial Insights and Performance, Mediacorp Se...
Nov 10, 2023•53 min
Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability. Speakers Christina Oh, Senior Sales Director, DoubleVerify Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe Raj Parekh, Head, Digital Sales, Mediacorp See omnystudio.com/listener for privacy i...
Oct 20, 2023•43 min
AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance. Speakers Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp Tim Xu, Lead, AI Products &...
Sep 21, 2023•50 min
Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign. Speakers Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea) Christopher Fun, Lead, SocialHub, Mediacorp See omnystudio.com/listen...
Jul 27, 2023•55 min
The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them. *Survey was conducted online from 28 November to 12 December 2022 by M...
Jun 28, 2023•54 min
Rampant consumption and production worldwide continue to deplete our natural environment and resources at an alarming rate. Can brands truly strike a balance in promoting ethical consumerism while achieving triple bottom line at the same time? Find out how brands can lead by changing consumers’ behaviour and patterns. Executive Speakers Serina Tan, Founder & Managing Partner, Brewer Consulting Tay Kae Fong, MD, Binomial Consulting Kanan Packrisamy, CEO and Member of the Board, Herbal Pharm M...
Jun 16, 2023•1 hr 6 min
Social networks are an integral part of everyday life; brands are bringing the entire shopping experience from product discovery and research to checkout onto social media platforms. Find out how Social Commerce can alleviate your retail strategy, widen audience engagement and customer reach. Executive Speakers Kenneth Tan, Co-founder & CEO, BeLive Technology https://sg.linkedin.com/in/kennethtant31 Suzie Wang, Head, Strategic Projects and Partnerships, Mediacorp https://sg.linkedin.com/in/s...
May 19, 2023•55 min
In time of uncertainty, resilient marketers don’t slow down branding initiatives, they double up. They deepen client engagement and accelerate acquisition. Uncover insights on how marketers can balance dual pressures of delivering financial goals and keeping their brand relevant to rise above market challenges. Executive Speakers Chloe Neo, CEO, Omnicom Media Group https://sg.linkedin.com/in/chloe-neo-6b01a04 Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International https://sg.li...
Apr 20, 2023•1 hr 5 min
Brands can create completely new user experiences with personalised gifts, vouchers and products that only exist in the digital world. Find out how to use NFTs to create buzz, strengthen customer connections and build a community of advocates. Executive Speakers Zach Burks, CEO/Founder, Mintable https://www.linkedin.com/in/zach-burks-93831814a Loretta Chen, Founder, Smobler Studios https://www.linkedin.com/in/drlorettachen Mark Cheong, Web3 Evangelist, Partnership and New Business, Mediacorp htt...
Mar 23, 2023•54 min
Iconic slogan “Because You’re Worth It” has been around for five decades. It remains impactful today in empowering women all over the world to recognise their value. Hear from 3 trailblazers on the steps they took to turn a passion into a fulfilling career; owning their expertise and creating a value for themselves that they’re proud of. Executive Speakers Jacqui Lim, CEO, Havas Media Group Singapore and Chief Growth Officer, Havas Group SEA & North Asia Quinn Pham, Director, Client Services...
Mar 14, 2023•55 min
