Understand First Party vs Zero Party Data’s impact on marketing strategy
Jun 14, 2024•51 min
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Episode description
Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results.
Speakers
Laurenz Koehler, Managing Partner, Duxton Consulting
Mahmood Kalantar, Partner, Tail Risk Analytics
Gordon Ng, Lead, Audience Insights, Mediacorp
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