How creator marketing shapes consumer behaviour
May 22, 2025•57 min
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Episode description
The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success.
Speakers
Elizabeth Boon, Content Creator
Mariel Wong, Content Planning Director, GroupM
Diogo Martins, Lead, Bloomr.SG, Mediacorp
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