Sustainability marketing: are marketers getting it all wrong?
Aug 22, 2024•1 hr
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Episode description
Sustainability has become a ubiquitous buzzword in marketing today, but sustainability messaging alone does not guarantee brand success. Join us as we delve into the opportunities and pitfalls – learn how you can engage audiences in an authentic way and gain actionable insights on effective marketing practices.
Speakers
Samir Dixit, Global Head, Acorn Management Consulting
Suzy Goulding, Head of Sustainability, APMEA, MSL / Publicis Groupe and Asia Lead, Salterbaxter
Dr. Lee Hui Mien, Head of Environmental Sustainability, Singtel
Host
Steven Chia, CNA Presenter
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