The Future of Outdoor Advertising
Mar 29, 2024•55 min
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Episode description
From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.
Speakers
Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter
Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media
Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp
Host
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp
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