Importance of long-term influencer-brand relationships
Jul 27, 2023•55 min
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Episode description
Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.
Speakers
Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)
Christopher Fun, Lead, SocialHub, Mediacorp
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