AI-powered marketing for optimum performance
Sep 21, 2023•50 min
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Episode description
AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance.
Speakers
Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp
Tim Xu, Lead, AI Products & Solutions, Mediacorp
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