Getting ahead of the Youth curve
Nov 10, 2023•53 min
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Episode description
Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience.
SpeakersMandy How, Managing Editor, Babelfish
Simone Lum, Head, Growth and Audio, Mediacorp
Yang Zheng Han, Asst Lead, Commercial Insights and Performance, Mediacorp
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