Mastering Brand Safety and Suitability
Oct 20, 2023•43 min
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Episode description
Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability.
Speakers
Christina Oh, Senior Sales Director, DoubleVerify
Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe
Raj Parekh, Head, Digital Sales, Mediacorp
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