Ride the live commerce boom
Jul 31, 2025•1 hr
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Episode description
Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.
Speakers
Emmeline Tjong, Regional YouTube Shopping Partnerships Lead
Amanda Poh, Lead, Affiliate Marketing, Shopee
Chan Reshel, Founder of Taitaigram
Host
Sonal Mathur, VP, Partnerships & New Business, Mediacorp
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