On today's episode, Lime CMO Duke Stump discusses how the scooter brand is fostering hyper-local communities for its riders from point A to point B and everywhere in-between. Today, you'll learn: Duke's journey to Lime How Lime creates hyper-localized environments through de-centralization How Duke defines authenticity How Lime highlights rider stories and presents them to its communities What's next for Lime Be sure to stay subscribed for more content and thought leadership like this, and do pl...
Oct 21, 2019•24 min
On today's episode, eBay CMO Suzy Deering joins Adam Conner for a conversation on how the marketplace mainstay is staying true to its roots through building community with its sellers. Today, you'll learn: Suzy's vision in building eBay's brand to-date The ways in which eBay continuously builds community by being "seller-first" How eBay balances the interests of sellers and brands How eBay meshes online and offline relationships with its users and sellers Strange, unexpected listings Suzy's visi...
Oct 14, 2019•31 min
On today's episode, Koio Co-Founder and Co-CEO Johannes Quodt joins me live on the floor at New York Advertising Week to talk about how the premium sneaker brand builds community through collaborations with otherwise unintuitive partners. Today, you'll learn: Why Koio was founded How Johannes defines authenticity A few examples of the unexpected collaborations through which Koio has produced new products Johannes' thoughts on influencers What's next for Koio Be sure to stay subscribed for more c...
Oct 07, 2019•24 min
On today's episode, Bombas Co-Founder and Chief Brand Officer Randy Goldberg joins Adam Conner for a live conversation in New York City. Today, you'll learn: Randy's inspiration to found Bombas with co-founder Dave Heath, and the underlying purpose which pervades the brand How Bombas creates communities around its socks and sock wearers What authenticity means to Randy What's on the horizon for Bombas, including a product launch previously unshared with the public Be sure to stay subscribed for ...
Sep 30, 2019•27 min
On today's episode, Citi Global Consumer Chief Marketing Officer Jennifer Breithaupt joins Adam Conner for a conversation on how the financial giant is striving to become a life partner to its customers. Today, you'll learn: Jen's thoughts on the importance of authenticity How Citi holds 12,000 events a year for its customers How to become a truly emotive brand SeeHerHearHer How to leverage employees as brand advocates How to become a more authentic marketer Be sure to stay subscribed for more c...
Sep 23, 2019•36 min
On today's episode, Winc Wines Co-Founders Geoff McFarlane (CEO) and Brian Smith (COO) sit down with me to discuss a whole new way the brand is fostering a community and influence -- an investment opportunity called Winc Shares. Today, you'll learn: How Winc built their direct business with customer-centricity at its heart The ways in which Winc taps into consumer participation to create new products and build the brand What Winc Shares is, and how Winc plans to foster a new community of investo...
Sep 19, 2019•19 min
On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times. Today, you'll learn: Alicia's journey to SAP and what authenticity means to her How SAP translates listening and invoking feelings into business as a B2B brand The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix The power of purpose Be sure to stay subscribed...
Sep 16, 2019•43 min
On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity. Today, you'll learn: How Pearle Vision pursues a "Quality care brand" strategy How the brand builds trust through doctors as franchisees Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc) Tips on how to become a more authentic marketer Be sure to stay subscribed for more conte...
Sep 04, 2019•27 min
On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business. Today, you'll learn: Luke's journey from Parachute's first-ever hire to CMO The blossoming of #myparachutehome How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored Parachute's new avenues for development...
Aug 26, 2019•34 min
On today's episode, we are joined by PepsiCo CMO Greg Lyons for a conversation on how the American beverage giant is addressing the ways it interacts with its loyal drinkers. Today, you'll learn: How PepsiCo strives be the at the center of pop culture The importance of authenticity to PepsiCo The brand's diverse portfolio, and how it strives to get as individualized as possible when it comes to brand experience Greg's views on engagement of "people" vs "consumers" Greg's thoughts on the "mobile ...
Aug 15, 2019•30 min
On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand. Today, you'll learn: Gap's brand strategy Gap's recent "Forward" and "It's Our Denim Now" campaigns The use of real consumers in Gap's marketing strategy New ways to interact with Gap Alegra's tips to become a more authentic marketer Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating a...
Aug 12, 2019•37 min
On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics. Today, you'll learn: How Funko became such an obsessed-over brand in the first place The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level The ways in which Funko amplifies the stories and experiences of its fans/consumers Molly's favorite stories ...
Jul 29, 2019•32 min
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media. Today, you'll learn: How advertising has changed through the 2010s with the rise of influencers and pervasive UGC How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences Industries of particular note...
Jul 16, 2019•48 min
On today's episode, we review the best moments from Authentic Influence from the first half of 2019. This episode reflects clips and subjects from the following thought leaders: United Way CMO Lisa Bowman, Hallmark CMO Lindsey Roy and Levi Strauss CMO Jen Sey on stories of personal experience Mastercard CMO Raja Rajamannar and Cisco CMO Karen Walker on fostering influence through employee initiatives Foot Locker CMO Jed Berger and New Balance VP Global Marketing Chris Davis on being truly repres...
Jul 01, 2019•29 min
On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current Chair of the Ad Council. Specific topics to be covered in this episode: Linda's "zig-zag" journey to CMO, and the 3 values she's carried with her along the way The mentality of mind share over market share How to cope with the public's increasing lack of tolerance for the interruptive nature of advertising The importance of brands becoming more bespoke in their approach to cons...
Jun 17, 2019•37 min
On today's episode, we are joined by Jed Berger, Chief Marketing Officer of Foot Locker. Foot Locker is an $8B sportswear and footwear retailer which operates under banners such as Foot Locker, Champs Sports, and East Bay. Specific topics to be covered in this episode: Jed's entrepreneurial journey to Foot Locker and the CMO role Connected loyalty and brand experiences through Foot Locker's FLX Program Investing heavily into the secondary sneaker market, and the opportunities for authentic consu...
Jun 03, 2019•36 min
On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco. Specific topics to be covered in this episode: How Karen has transformed Cisco's marketing function since becoming CMO in 2015 The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments Cisco's Bridge to Possible initiative How individuals sharing their own stories is a more powerful message than something deliv...
May 20, 2019•34 min
On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday. Specific topics to be covered in this episode: How Jen has grown through her 20 years of being part of the Levi's family The guiding principles Jen relies to keep a global mainstay continuously fresh in the eyes of consumers liveinlevis and other ways the organization encourages and amplifies authentic-self expression through ...
May 06, 2019•36 min
On today's episode, we are joined by Emily Callahan, Chief Marketing Officer of ALSAC, the fundraising and awareness organization of St. Jude Children's Research Hospital. Specific topics to be covered in this episode: Emily's journey to join ALSAC How Emily tackled the biggest challenges and opportunities at ALSAC as its first CMO Emily's favorite St. Jude stories St. Jude Inspire as a media publishing model Measuring success for the St. Jude Inspire platform How work with corporate partners am...
Apr 18, 2019•30 min
On today's episode, Mastercard's Raja Rajamannar joins Vivoom for a live podcast from Mastercard HQ in Purchase, NY. Specific topics to be covered in this episode: Mastercard’s broad evolution from “storytelling” to “storymaking” Mastercard’s work to become universally authentic through a robust sonic brand architecture Putting innovation, human-connection and technology at the forefront of all marketing efforts Mastercard’s efforts to be purpose-driven How Mastercard leverages and amplifies the...
Apr 04, 2019•41 min
On today's episode, I'm so glad to host a conversation with Vincero Watches Co-Founder Tim Nybo about why, for all brands, now is the time to get direct. Specific topics to be covered in this episode: Tim's journey to found Vincero, stemming from entrepreneurial ventures in China Tim's viewpoint on building "quality-then-quantity" social followings How influencers, advocates, and real customers come together into Vincero's content strategy How building a brand is impacted when there is already c...
Mar 21, 2019•32 min
On today's episode we are so happy to be joined by Mark Pitchford, Chief Sales and Marketing Officer at esurance, to discuss how to make building relationships with consumers surprisingly painless. Specific topics to be covered in this episode: What about esurance drew Mark in The guiding principles Mark employs to put the customer at the center of esurance's message every day How being a direct-to-consumer insurer enhances esurance’s ability to develop 1:1, personalized relationships Tips on ho...
Mar 07, 2019•35 min
Today, we are proud to welcome Loren Angelo, Vice President of Marketing at Audi, to the podcast. Through the course of our conversation, Loren explains how he drives relationships with consumers at Audi through unique consumer experiences. Specific topics to be covered in this episode: What inspired Loren to join Audi Audi’s approach to the auto industry as a self-proclaimed challenger luxury brand - and what that means for the tactics they employ in their marketing strategy How Audi leverages ...
Feb 21, 2019•29 min
On today's episode, I sit down with Lindsey Roy, the Chief Marketing Officer of Hallmark, to explore the power of words and how to amplify them through the authentic voice of the individual. Specific topics to be covered in this episode: Level-setting with a life-changing event for Lindsey which gives her unique life perspective -- and how to get it for free What pushed Lindsey to become the youngest-ever VP at Hallmark As part of the organization arguably the strongest at capturing and amplifyi...
Feb 07, 2019•32 min
On today's episode, I have the pleasure of chatting with Lisa Bowman, the Chief Marketing Officer of United Way. United Way is #1 on Forbes' Top 100 U.S. Charities list, and serves over 60 million annually. Specific topics to be covered in this episode: What it means to be a "communitarian" The similarities between heading up marketing efforts in the for-profit and non-profit sectors Lisa's favorite story of service from the over 60 million stories told annually The importance of collecting and ...
Jan 24, 2019•31 min
Welcome to another year of Authentic Influence! Today, we begin 2019 with a conversation with Chris Davis, VP Global Marketing at New Balance. Specific topics to be covered in this episode: Why New Balance prefers a network of ambassadors consisting of pro-level athletes and others over traditional "influencers" to develop true authenticity as opposed to advocacy How New Balance balances product co-creation and content freedom to maximize the authentic value of its ambassador partners The ways i...
Jan 10, 2019•30 min
On today's episode, your host Adam Conner dives into (nearly) everything that happened in 2018 in the world of digital marketing and advertising, how that has changed the landscape of ads and digital presences, and what to look for in 2019. Specific year-in-review topics to be covered in this episode: How to Get Direct (how DTC brands are chipping away at major consumer groups' typical growth) Ad Trends Changing (diversification, in-house efforts, etc) Ads Becoming Risky (scandals, distrust, etc...
Dec 31, 2018•31 min
On today's episode, Feeding America CMO Catherine Davis joins the podcast to chat about the great work Feeding America does all year-round, beyond the holiday season, as well as how being human as a facet of marketing applies especially when the end goal is a cause rather than consumption. Specific topics to be covered in this episode: What Cathy was able to translate her vast experience from the for-profit world to non-profit The importance of a brand being perceived as "human" How does marketi...
Dec 13, 2018•21 min
On today's episode, Vivoom CEO Katherine Hays joins us once again on the show, as together she and I discuss building inherently shareable products and experiences in today's world of fast-paced, consumer-centric, and consumer-driven marketing. Specific topics to be covered in this episode: Why shareability is so important through the rise of the "experience" economy How it has evolved in the 21st century Some key factors driving it Brands we believe are doing it well today How marketers can sta...
Nov 29, 2018•29 min
Peter Horst has held tenure as CMO of TD Ameritrade, TruSecure (later acquired by Verizon), and most recently The Hershey Company. He also notably took the helm as SVP of Brand Marketing and CMO of Capital One, during which time he was behind the financial giant’s now famous slogan: “What’s In Your Wallet?” Today, Peter Horst is the founder of CMO Inc., through which he advises organizations on marketing and brand strategy and speaks to groups around the world on leadership challenges in modern ...
Nov 15, 2018•50 min
