Funko CMO Molly Hartney on How to Make Your Brand Pop
Jul 29, 2019•32 min
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Episode description
On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.
Today, you'll learn:
- How Funko became such an obsessed-over brand in the first place
- The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
- The ways in which Funko amplifies the stories and experiences of its fans/consumers
- Molly's favorite stories of collector and consumer experiences with the brand
- Some of the newest ways in which fans can interact with Funko today
- Molly's favorite Pops
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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