SAP CMO Alicia Tillman on Managing Authentic Experiences
Sep 16, 2019•43 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
On today's episode, SAP Chief Marketing Officer Alicia Tillman joins Adam Conner for a conversation on how the enterprise software juggernaut aims to stay relatable at all times.
Today, you'll learn:
- Alicia's journey to SAP and what authenticity means to her
- How SAP translates listening and invoking feelings into business as a B2B brand
- The power of partnerships with influencers and brand ambassadors like Karlie Kloss as part of SAP's marketing mix
- The power of purpose
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast