Cisco CMO Karen Walker on the Power of Possible
May 20, 2019•34 min
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Episode description
On today's episode, we are joined by Karen Walker, Chief Marketing Officer at Cisco.
Specific topics to be covered in this episode:
- How Karen has transformed Cisco's marketing function since becoming CMO in 2015
- The importance of authenticity and purpose in B2B, including the differences (or lack thereof) between how buying decisions are made in B2B and B2C environments
- Cisco's Bridge to Possible initiative
- How individuals sharing their own stories is a more powerful message than something delivered directly from a brand -- with supporting metrics
- How Cisco encourages and amplifies individual experiences within their content
- What's next for the Cisco team
- Karen's tips on how to become a more authentic marketer, no matter the buyer
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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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