On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly. Today, you'll learn: Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy How Freshly taps into consumer stor...
Feb 13, 2020•27 min
On today's episode, I am joined by the Chief Marketing Officer of Curaleaf, Jason White. Curaleaf is a leading vertically integrated cannabis operator in the United States. This conversation was recorded in-person in Baltimore during the first week of Jason's tenure, and covers a broad variety of topics within cannabis and Jason's vision in the newly-created role. Today, you'll learn: What it was about cannabis that pulled Jason away from juggernaut brands and into a brand new space The differen...
Feb 10, 2020•28 min
On today's episode, I'm joined by the Co-Founder of Baboon to the Moon, Michael Kushner. We discuss how the up-and-coming travel gear brand is bucking conventional thought in its quest to become a rocket-ship business. Today, you'll learn: Why Michael founded Baboon to the Moon; the inspiration Michael's advertising background, and how it carried over into launching a brand; what stayed behind How Baboon captures how its consumers ("athletes," as Michael calls them) true acceptances of adventure...
Feb 06, 2020•31 min
On today's episode, I am joined by the Chief Marketing Officer of 1-800-Flowers.com , Amit Shah, for a conversation on how the flower frontrunner is seeking to become more than just your occasional gift guide. Today, you'll learn: Amit's journey to 1-800-Flowers.com , and what has kept him with the brand for nearly ten years How the brand attempts to be a part of its consumers' lives beyond the stereotypical marquee events (Valentine's Day, etc) How 1-800-Flowers leverages consumer stories as pa...
Feb 03, 2020•36 min
On today's episode, I'm joined by Tariq Hassan, the Chief Marketing Officer of Petco, for a conversation about how the "fur baby" brand captures the full-cycle experience of pet ownership through the stories of its customers. Today, you'll learn: Tariq's journey to Petco; what has translated well from his leadership in banking and technology to that of the pet world; what new things Tariq has learned How Petco seeks to leverage both the joys and woes of pet parenthood in telling, and sharing, st...
Jan 30, 2020•34 min
On today's episode, I'm joined by John Sheldon, the Chief Marketing Officer of SmileDirectClub, for a conversation about how the dental disruptor is turning smiles into stories. Today, you'll learn: John's journey to SmileDirectClub John's values, how he builds teams, and "being inspired by the why" The "sharp curves" John has experienced during his time at SmileDirectClub thus far, and how the brand has adapted How SmileDirectClub fosters and circulates consumer stories, plus how the balance ge...
Jan 27, 2020•32 min
On today's episode, I'm joined by Kady Srinivasan, the Chief Marketing Officer of Owlet Care, for a conversation about how the infant consumer tech brand is using its product for good -- and capturing amazing stories along the way. Today, you'll learn: Kady's journey to Owlet Care; what Owlet brings to market What Kady values and finds important when it comes to advancing Owlet's position in infant infrastructure How Owlet hears countless stories of mothers and fathers whose childrens' lives wer...
Jan 23, 2020•33 min
On today's episode, I'm joined by Jay Livingston, the Chief Marketing Officer of Shake Shack. Today, you'll learn: Jay's journey to Shake Shack, and his guiding principles How authenticity factors into growth and hyper-growth How Shake Shack encourages guests to share their experience through the product, and builds 1:1 relationships The Shackmeister, and other kitchen innovation The ways in which Shake Shack is purpose-driven (Highlight) unique advice on how to build a better brand Be sure to s...
Jan 21, 2020•32 min
On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before. Today, you'll learn: What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences The importance of authenticity to the NHL How the voice of the fan is integrated into the brand, including one or two standout stories in particular Advice on how t...
Jan 16, 2020•28 min
On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati. Today, you'll learn: Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message Advice...
Jan 13, 2020•26 min
On today's podcast, I'm joined by Primary's co-founders and co-CEOs Galyn Bernard and Christina Carbonell for a discussion on how they built the children's clothing brand based on their own experience as moms, and how they tap into every mother's clothing journey today through their business. Today, you'll learn: Why Galyn and Christina came to found Primary (and why they chose to act as co-CEOs) How the brand is grounded in inclusivity and simplicity as a mission; how to stand for all kids How ...
Jan 09, 2020•31 min
On today's episode, we kick off 2020 with a brand that'll make you say YUM! It's KFC, and I'm joined by their CMO Andrea Zahumensky. Today, you'll learn: Andrea's journey to KFC; what drives her How Andrea feels KFC lost their way, and how "Re-Colonel-ization" helped to bring the brand back to what matters Interesting tactics to build community, like virtual influencers and branded video games Andrea's vision for the future of KFC How to be a more authentic leader Be sure to stay subscribed for ...
Jan 06, 2020•34 min
On today's episode, the final interview of 2019: a conversation with Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management at Goldman Sachs, on how to use financial education to launch and build a brand. Our specific focus is within Marcus, Goldman's online bank. Today, you'll learn: How Dustin saw Marcus as an opportunity to build a brand within a legacy umbrella, but without the legacy infrastructure How Dustin's diverse industry executive experience plays to his adv...
Dec 19, 2019•33 min
On today's episode, I'm joined by Rhone CMO Adam Bridegan for a discussion on how the fitness apparel and premium activewear brand doesn't just talk the talk, but also walks the walk (or run). Today, you'll learn: How the opportunity literally came knocking on Adam's door How Rhone is staying ahead of the curve when it comes to the rising tide of the activewear industry as a whole Ways Rhone is fueling communities who collectively inspire others (including free workout classes!) Testers, ambassa...
Dec 18, 2019•34 min
On today's episode, I'm joined by Yelp's SVP of Marketing Dan Kimball for a discussion on how the ruler of online reviews continues to move forward as an organic engine helping small businesses grow. Today, you'll learn: Dan's journey to Yelp, and reflections on his first year at the company How Dan defines authenticity How Yelp's "elites" bring credibility to the platform through their curation of local communities Dan's vision for how Yelp can feature small businesses in its own marketing Dan'...
Dec 16, 2019•34 min
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up. Today, you'll learn: Noelle's journey to Stance; Stance's mission and Noelle's personal values What apparel gets wrong, and how Stance avoids it How Stance approaches partnerships (specifically through its "Punks and Poets" initiative) How Stance strives to get to the customer...
Dec 12, 2019•43 min
On today's episode, a special edition of Authentic Influence: a deep-dive into what happens when a brand attempts to fabricate authentic moments in marketing, sparked by the recent backlash to Peloton's 2019 holiday ad. The episode features three perspectives: Andrew Essex, former CEO of Droga5; current CEO of Plan A, a creative holding company Peter Horst, founder of CMO Inc.; former CMO of Capital One / Hershey / Ameritrade Mike Shields, CEO of Shields Strategic Consulting; former advertising ...
Dec 09, 2019•23 min
On today's episode, I'm joined by Chipotle CMO Chris Brandt for a conversation on how the brand seeks integrity in food and brand, and how it taps into its community of obsessive burrito-lovers. Today, you'll learn: Chris's path to Chipotle Ways Chipotle captures customer sentiment How authenticity for the brand starts in the kitchen Chris's vision for the Chipotle of the future Some trivia on Chipotle's founding that Adam didn't know before Advice on how to build an authentic brand Be sure to s...
Dec 05, 2019•36 min
On today's episode, I'm joined by all three founders of Helix Sleep: Adam Tishman, Kristian von Rickenbach, and Jerry Lin. Today, you'll learn: Why the trio founded Helix Values they prioritize in building their team Birch by Helix, its origins, and its future Ways in which Helix creates community and collects data on its devoted sleepers The blurring lines between marketing and customer experience The outlook for Helix as a business Advice from the founders Be sure to stay subscribed for more c...
Dec 02, 2019•32 min
On today's episode, I'm joined by Dan Hodges, Founder and CEO of Retail Store Tours. It's fitting, being just two days from Black Friday, that we have a discussion on retail innovation and its progression in the US and abroad. Today, you'll learn: Dan's journey to found Retail Store Tours Which retailers are best-in-class when it comes to in-store innovations How DTC has developed in the brick-and-mortar world The importance of sensory experience How China is innovating in retail (and how it bea...
Nov 27, 2019•36 min
On today's episode, Ipsy's first Chief Brand Officer Jenna Habayeb joins me for a conversation on how the largest beauty subscription in the world leverages more than just mega-influencers as true brand partners. Today, you'll learn: Jenna's journey to Ipsy; what's new How Jenna defines authenticity When / where the beauty industry risks coming off as not authentic Why Ipsy went with a Chief Brand Officer over a CMO, and Jenna's vision for the brand Jenna's and Ipsy's perspective on the shifting...
Nov 25, 2019•36 min
On today's episode, S'well CMO Josh Dean joins me for a conversation on how the "original fashion hydration accessory" brand makes conserving cool. Today, you'll learn: Josh's journey to S'well How S'well has created a category for itself, and how it continues to expand Brand soul, and how Josh defines it (and how it is differentiated from brand purpose) How Josh believes brands can truly individualize sustainability and each customer's impact on their world The power of the climate crisis, and ...
Nov 21, 2019•41 min
On today's episode, Tinder CMO Jenny Campbell joins me to discuss how the brand is activating users in new and interesting ways as they lead the proliferation of digital dating culture across the globe. Today, you'll learn: Jenny's journey to Tinder; what's new How Tinder builds community and changes tactics between geographies with well-defined digital dating culture and those just beginning to develop it How, through initiatives like Swipe Night, Tinder seeks to build better relationships (and...
Nov 18, 2019•29 min
On today's episode, Margaux Co-Founders Alexa Buckley and Sarah Pierson join me for a discussion on how its thriving community of modern women has enabled the quickly-growing modern shoe brand to run, not walk, forward. Today, you'll learn: The inspiration for Alexa and Sarah to found Margaux Their vision for what the next big footwear brand will look like The importance of community-building The diverse portfolio of Margaux wearers, and how the brand leverages those experiences Inclusivity as M...
Nov 14, 2019•26 min
On today's episode, Spartan Race Chief Marketing Officer Carola Jain discusses how she builds up a community of extremely passionate athletes to come together for something bigger than just an obstacle race. Today, you'll learn: Carola's journey to Spartan The ways in which Spartan has differentiated its offerings to be inclusive of more fitness types Stories of some of Spartan's "power racers" How Spartan amplifies the journeys of its racers through initiatives like Spartan Life Tips to become ...
Nov 11, 2019•32 min
On today's episode, I am joined by Sir Martin Sorrell. Sir Martin is the founder of S4 Capital, dubbed a new era digital advertising and marketing services company. Previously, he founded WPP, the largest advertising agency in the world. Today, you'll learn: Why Sir Martin founded S4 Some of the ways in which organizations are collecting first-party data Industries particularly well-poised to build better direct relationships with their consumers The differences between "new era" and "legacy" br...
Nov 07, 2019•16 min
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US. Today, you'll learn: Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential Erin's values as a leader Waze Carpool, and how Erin is bringing commuters together through it The "mobility crisis" and its implications for the future Some of the stories of re...
Nov 04, 2019•24 min
On today's episode, JPMorganChase Chief Brand Officer Leanne Fremar discusses how she is leading the brand into the experience economy through Community Branches, Chase Chats, and much much more. Today, you'll learn: Leanne's journey to JPMorganChase following stints at Under Armour and Starbucks Leanne's history as a Chase customer, and how that informs her leadership of the brand How Leanne defines authenticity How Leanne is guiding JPMorganChase to a future state where the brand leverages rea...
Oct 31, 2019•31 min
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer. Today, you'll learn: Jill's journey to Hershey's A few stories of passionate Hershey's consumers -- and how the brand leverages them How Jill defines authenticity Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in gen...
Oct 28, 2019•32 min
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home! Today, you'll learn: David's introduction to homebuying both as a consumer and on the corporate side How Coldwell Banker leveraged its position as the first brand with dedicated social pages How David defines authenticity How Coldwell leverages its network of brokers as brand influencers David'...
Oct 24, 2019•35 min
