Hershey's CMO Jill Baskin on Staying True to Yourself
Oct 28, 2019•32 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
On today's episode, Hershey's CMO Jill Baskin joins me for a discussion about the chocolate champs, but just as much about career advice and how she came to be a truer and more authentic marketer.
Today, you'll learn:
- Jill's journey to Hershey's
- A few stories of passionate Hershey's consumers -- and how the brand leverages them
- How Jill defines authenticity
- Jill's advice on how to take smart risks and stay true to yourself when becoming a more authentic marketer, and advancing your career in general
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast