What's Cooking: Freshly CMO Mayur Gupta
Feb 13, 2020•27 min
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Episode description
On today's episode, I'm joined by Mayur Gupta, the Chief Marketing Officer of Freshly.
Today, you'll learn:
- Mayur's journey to Freshly, especially the path from large legacy orgs to a smaller, more direct upstart
- How the direct commerce landscape is merging with traditional marketing to be impactful to both the bottom line and the bond with consumers
- The nuances between campaign-based marketing and "always-on" capacities, and how they can improve your strategy
- How Freshly taps into consumer stories and amplifies them today
- Advice on how to be a more authentic marketer and brand-building
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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