Waze CMO Erin Clift on Navigating a Brand Forward
Nov 04, 2019•24 min
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Episode description
On today's episode, Waze Chief Marketing Officer Erin Clift discusses how she is leading Waze in their efforts to foster community among commuters in the midst of a "mobility crisis" in the US.
Today, you'll learn:
- Erin's reasons for joining Waze, and her thoughts on other organizations with similar energy and potential
- Erin's values as a leader
- Waze Carpool, and how Erin is bringing commuters together through it
- The "mobility crisis" and its implications for the future
- Some of the stories of real people whose lives have improved through Waze
- Erin's vision for Waze in the near future
- Tips to become a more authentic marketer
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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