Coldwell Banker CMO David Marine on How to Move a Brand
Oct 24, 2019•35 min
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Episode description
On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!
Today, you'll learn:
- David's introduction to homebuying both as a consumer and on the corporate side
- How Coldwell Banker leveraged its position as the first brand with dedicated social pages
- How David defines authenticity
- How Coldwell leverages its network of brokers as brand influencers
- David's advice on how to be a more authentic marketer
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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