Resident CMO Gil Efrati on Making Consumers Feel Right at Home

On today's podcast, I'm joined by Resident's Chief Marketing Officer, Gil Efrati.

Today, you'll learn:

• Gil's journey to Resident from Google, and how the environments and dynamics changed between the external and internal nature of his partnership with the brand
• A few of the early mistakes Gil learned from when jumping into the CMO role, and the new disciplines he picked up
• How Resident creates community with its consumers, and how it weaves consumer stories into the overall brand message
• Advice on how to be a more authentic marketer

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)