Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand - podcast episode cover

Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand

Sep 04, 201927 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.

Today, you'll learn:

  • How Pearle Vision pursues a "Quality care brand" strategy
  • How the brand builds trust through doctors as franchisees
  • Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
  • Tips on how to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand | Authentic Influence podcast - Listen or read transcript on Metacast