Pearle Vision CMO Doug Zarkin on Having an Eye for a Brand
Sep 04, 2019•27 min
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Episode description
On today's episode, Pearle Vision Chief Marketing Officer Doug Zarkin joins Authentic Influence for a conversation on how the brand is staying focused on the future through genuine brand identity.
Today, you'll learn:
- How Pearle Vision pursues a "Quality care brand" strategy
- How the brand builds trust through doctors as franchisees
- Competing against the wave of DTC in eyewear (Warby Parker, Felix Gray, etc)
- Tips on how to become a more authentic marketer
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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