PepsiCo CMO Greg Lyons on People vs Consumers

On today's episode, we are joined by PepsiCo CMO Greg Lyons for a conversation on how the American beverage giant is addressing the ways it interacts with its loyal drinkers.

Today, you'll learn:

• How PepsiCo strives be the at the center of pop culture
• The importance of authenticity to PepsiCo
• The brand's diverse portfolio, and how it strives to get as individualized as possible when it comes to brand experience
• Greg's views on engagement of "people" vs "consumers"
• Greg's thoughts on the "mobile crisis" when it comes to content and the way brands interact with their audiences
• Greg's advice on how to become a more authentic marketer

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)