Levi's CMO Jen Sey on Enabling Self-Expression - podcast episode cover

Levi's CMO Jen Sey on Enabling Self-Expression

May 06, 201936 min
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Episode description

On today's episode, we are joined by Jen Sey, Chief Marketing Officer of Levi Strauss, for a discussion on how to enable authentic self-expression everywhere and everyday.

Specific topics to be covered in this episode:

  • How Jen has grown through her 20 years of being part of the Levi's family
  • The guiding principles Jen relies to keep a global mainstay continuously fresh in the eyes of consumers
  • liveinlevis and other ways the organization encourages and amplifies authentic-self expression through their products and fans
  • How Levi's has invested heavily into being purpose-driven
  • Goals for the remainder of 2019 and beyond
  • Tips for becoming more authentic in messaging

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

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Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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