Bob Garfield on UGC in The Relationship Era
Jul 16, 2019•48 min
Episode description
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.
Today, you'll learn:
- How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
- How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
- Industries of particular note when it comes to highs and lows of "the relationship era"
- In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
- The origins of PURPLE and plans for its future
- Tips on how to become more authentic
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Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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