Bob Garfield on UGC in The Relationship Era

On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.

Today, you'll learn:

• How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
• How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
• Industries of particular note when it comes to highs and lows of "the relationship era"
• In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
• The origins of PURPLE and plans for its future
• Tips on how to become more authentic

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)