Gap CMO Alegra O'Hare on Moving Forward - podcast episode cover

Gap CMO Alegra O'Hare on Moving Forward

Aug 12, 201937 min
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Episode description

On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.

Today, you'll learn:

  • Gap's brand strategy
  • Gap's recent "Forward" and "It's Our Denim Now" campaigns
  • The use of real consumers in Gap's marketing strategy
  • New ways to interact with Gap
  • Alegra's tips to become a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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Gap CMO Alegra O'Hare on Moving Forward | Authentic Influence podcast - Listen or read transcript on Metacast