Gap CMO Alegra O'Hare on Moving Forward
Aug 12, 2019•37 min
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Episode description
On today's episode, we are joined by Gap CMO Alegra O'Hare for a conversation on how the American fashion staple is pursuing its individual image as a brand.
Today, you'll learn:
- Gap's brand strategy
- Gap's recent "Forward" and "It's Our Denim Now" campaigns
- The use of real consumers in Gap's marketing strategy
- New ways to interact with Gap
- Alegra's tips to become a more authentic marketer
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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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