How Surfer Doubled Their Userbase By Running A Black Friday Campaign | Episode #6
In this episode, Alex spoke with the Head of Marketing at Surfer SEO - Karolina Gawron. As B2B marketers, we often think that we have to stick to this RIGID playbook of "B2B marketing" - very rarely do we try and think outside of the box. But for Karolina & the team at Surfer, thinking outside the box & ditching the classical "B2B playbook" resulted in doubling their userbase in ONLY 30 days... (no that's not a typo) If you're thinking about running a Black Friday campa...