How This Demand Gen Veteran Uses Historical Data To Plan Out Marketing Quarters | Episode #11

In this episode, Alex spoke with the Director of Demand Generation at Gravitational - Anadelia Fadeev.

Execution is the name of the game with demand gen... or is it? 🤔

Look, execution is obviously important but if you haven't laid the groundwork correctly - you're going to be running around like a headless Chicken, doing a lot of activity but not knowing what's really working. 

Having a solid strategy in place grounded in solid data is so crucial - with any "demand gen campaign"

"But what data should we be looking at?" - I hear you ask. 

Well, in this episode Alex chatted with Anadelia Fadeev from Gravitational about the answer to that very question. 

...and she didn't disappoint.

If you want to check out Gravitational, click here