In this episode of the Show Me The Data podcast, Tukan spoke with Marin Sakhri - Director of Demand Generation at Evolv. During this conversation, Tukan chatted with Marin about Evolv's event series: "Think CX" Marin breaks down how they map out all of the content for each of their sessions and what goes into the distribution/promotion of the series. (She also shares how they doubled their attendance rate to their sessions...) If you want to connect with Marin, click here...
Nov 17, 2021•23 min•Ep. 35
In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j. Let's jump back 18 months... It's March 2020. The Pandemic has hit. And every marketer and their grandma is sending out virtual event promotional emails. How on earth do you stand out? 🤔 Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event ser...
Oct 14, 2021•33 min•Ep. 34
In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns. Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel. But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that: A) They had to get onboard. And... B) They had get onboard FAST. 6 months and an app la...
Sep 23, 2021•29 min•Ep. 33
In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest. What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔 Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest. And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model. P.S. It didn't involve run...
Sep 07, 2021•24 min•Ep. 32
In this episode of the Show Me The Data podcast, Tukan spoke with Justin Berger - Director of Demand Generation at Kibo Commerce. Like a lot of organisations, Kibo hit a ceiling with their inbound activity and realised they had to start taking outbound more seriously. So, what did they do? 📈 Tripled their SDR headcount in THREE months, massively scaling their outbound function in the process. During this discussion, Tukan chats with Justin to uncover how they were able to scale their headcount ...
Aug 26, 2021•26 min•Ep. 31
In this episode, Tukan spoke with the Senior Marketing Manager at Health Recovery Solutions - Elena Muller. When the pandemic hit last year, it became more critical than EVER for hospitals to figure out how they could deliver as much care virtually, as possible. And for Health Recovery Solutions, a company that specialises in helping hospitals do exactly that, they knew they had to devise a campaign to get the word out about their product. A.K.A "The hospitals at home" campa...
Jul 29, 2021•22 min•Ep. 30
In this episode, Tukan spoke with the Director of Demand Generation at Madkudu - Hana Jacover. How do you create a monthly event that gets 100's of IDEAL buyers to tune in? 🤔 Well, for todays discussion we've brought on Hana Jacover - who's done exactly that with the Madkudu 'Marketing Ops Confessions' series. During the conversation, Hana breaks down: ➡️ The hack they used to 7x their event registrants number. ➡️ How they come up with the topic & narrative for each session. ➡️ Why they avo...
Jul 21, 2021•29 min•Ep. 29
In this episode, Tukan spoke with the Vice President of Marketing/Business Development at Klyck.io - Dave Karr. It's 2021 and it seems every marketing & sales "thought leader" has an opinion on marketing/sales alignment. ...with most advice being very generic/non-useful chatter. Which is why for this episode of the Show Me The Data podcast, we wanted to bring someone on who literally lives & breathes the topic. A.K.A. Dave Karr. Dave is the VP of Marketing/Business Development at Klyck.i...
Jul 15, 2021•26 min•Ep. 28
In this episode, Tukan spoke with the Co-Founder at Gradient Works - Jenn Deering Davis. "You should really double-down on SEO as a startup" - said no one ever. Question: what do you think of when I say "SEO?" Probably... - Takes ages; - Not as effective as it used to be; - Very hard... Right? 🤔 If you're nodding your head in agreement, you're not alone. And if you're a startup - who needs results *tomorrow* - you're definitely nodding your head. So... how in the hell have Gradient Works, who'r...
Jul 07, 2021•33 min•Ep. 27
In this episode, Tukan spoke with the Director of Growth at Reonomy, Puneeth Ghodgeri. Every SaaS company dreads it... 😬The transition from targeting SME's to mid-market/enterprise companies. i.e. moving up-market & actually having to try that good olde' thing called "outbound sales." "How do we support our sales when they've always been used to warm inbound leads.... and now all of a sudden there's little to no 'inbound' leads?" It's questions like that, that are on the minds of every SaaS...
Jun 23, 2021•32 min•Ep. 26
In this episode, Tukan spoke with the Director of Demand Generation at Replicant, Veronica French. Getting 400 *ideal* customers to signup for an event... I think is every marketers dream 🏆 (Particularly, when you're working at a small startup) But where do you even start with driving that many signups? 🤔 Well - Veronica French may know a thing or two about that... Recently, Veronica and the team at Replicant ran a "chocolate tasting" experiential event session - that drove over 400 event sign...
Jun 09, 2021•25 min•Ep. 25
It’s 2021. And it seems like everyone and their Grandma is talking about ‘starting a podcast’ But what usually doesn’t get talked about in that conversation is “guest podcasting” i.e. not starting your own podcast BUT guest-ing on someone else. Nope. ...not revolutionary or as sexy as starting your own. But for Jeroen from Salesflare its proved to be brilliant brand building play and an SEO gem. Tune into the episode to find out how Jeroen was able to guest on 150+ podcasts over the last year an...
May 19, 2021•23 min•Ep. 24
In this episode, Tukan spoke with the Head of Marketing at Breakthrough, Tyson Wigfall. Since March last year, it seems like everyone and their Grandma has had their hand in virtual events. Still, to this day, my inbox is flooded with invitations to this webinar over here and this virtual event over here... it's madness 🤯 So, where do you even start with crafting a virtual event strategy that actually drives engagement with key accounts? 🤔 Well, for today's episode we've got none other than th...
May 12, 2021•24 min•Ep. 23
In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan. Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release" So how do you make your new, shiny feature stand out? 🤔 Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out. In the episode you'll learn: 1️⃣The distribution ...
May 05, 2021•20 min•Ep. 22
In this episode, Tukan spoke with the Head of Marketing at Finmark, Nicole Markisohn. How do you achieve product of the day on Product Hunt? 🤔 ...that is the million dollar question, right? 💰 Well, luckily for today's episode - we've got someone who's actually done it. No, not an "expert" or "guru" Someone who's actually achieved product of the day. A.K.A. Nicole Markisohn. If you want to connect with Nicole on LinkedIn, click here...
Apr 28, 2021•28 min•Season 1Ep. 21
In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray. Ask most B2B marketers about: "LinkedIn Ads" And I think the general sentiment/feeling you'll get back will be pretty negative. 👉"They're really expensive" 👉"Google/Facebook ads are better" 👉"Just use organic LinkedIn" These are the common 'knee-jerk' reactions you'll hear from marketers. So, why then... if the general consensus is that they're "too expensive" and that "organic is better" - do they sti...
Apr 21, 2021•25 min•Season 1Ep. 20
In this episode, Tukan spoke with the Paid Marketing Manager at Reply.io, Alex Panchuk. Sales engagement platforms = highly competitive category. (And very expensive keywords) Meaning... every. single. dollar. really does count when you're playing in that space. But HOW DO YOU make every dollar count when you're going up against the likes of SalesLoft & Outreach? 🤔 Well, in short - you have to get creative. (Like REALLY creative) SOOOOO creative that you figure how to play...
Apr 14, 2021•19 min•Season 1Ep. 19
In this episode, Tukan spoke with the Chief Revenue Officer at GetSling, Aaron Davies. 10 years ago... driving 6,500 leads a month (strictly using SEO) would have been seen as a MASSIVE achievement. So... how does one - in the now incredibly competitive SEO market - still drive those kind of lead numbers? 🤯 Well, for todays episode, we had on the B2B SEO expert that is Aaron Davies. Over the last 5 years Aaron and the team at GetSling have created an SEO engine that today, drives 6,500+ l...
Apr 07, 2021•21 min•Season 1Ep. 18
In this episode, Tukan spoke with the Head of Marketing at RevOps, Mark Lerner. No the title isn't clickbait... Mark *actually* reduced his newsletter unsubscribes by 50% 🤯 And in this episode, he broke down EXACTLY how he did so along with how he's grown RevOps's newsletter to become their #1 demand gen driver. Oh... and by the way, he doesn't create any of the newsletter content himself 🤯 If you're starting a B2B newsletter OR trying to grow a pre-existing one - LISTEN to this episode....
Mar 31, 2021•24 min•Season 1Ep. 17
In this episode, Tukan spoke with the Head of Marketing at Cylindo, Aleksandar Atanasov. Standing out with your content strategy in 2021 - is super HARD. Your competitors can copy: 👉 Your podcast 👉 Your LinkedIn text posts 👉 Your blog 👉 Your newsletter But something they can't copy? ✅ Original research. More to the point... original research reports. But how do you go about creating an "original research report?" Good question. Well in this discussion Aleksandar (the original research report...
Mar 24, 2021•25 min•Season 1Ep. 16
In this episode, Tukan spoke with the Growth Marketing Manager at Shield App, Filippo Piras. LinkedIn... Personal Branding... both of these terms are the talk of the town at the minute for most B2B marketers. ...with many touting it to be the "new way" to drive demand. So for this episode we invited on a true LinkedIn expert himself, Filippo Piras from Shield, to finally separate the hype from the facts. During the conversation, Tukan & Filippo discussed: 1️⃣What's vanity & what's not wh...
Mar 03, 2021•23 min•Season 1Ep. 15
In this episode, Alex spoke with the Director of Demand Generation at e-days absence management, Tom Whiley. Sick of paying "research agencies" $10,000's to carry out large research reports... and taking months to do so? 🤔 Yep... me to. Well, in today's episode Tom Whiley from e-days discussed how working with a "startup budget" forced the team to think creatively when collating research around a popular topic in their industry. 🚨And spoiler alert 🚨 ... it involved LinkedIn Polls....
Sep 17, 2020•16 min•Season 1Ep. 14
In this episode, Alex spoke with the Director of Demand Generation at Aircall - Carly Dell. Imagine getting 1,000's of inbound leads (in a matter of weeks) from markets you've NEVER sold to. Well, that's exactly what happened to Carly Dell and the team over at Aircall, when COVID hit back in March. They went from having predominantly "startups" and tech companies as their user base to having an influx of very "traditional businesses" needing their product... literally overnight. ...
Sep 08, 2020•23 min•Ep. 13
In this AMA, Alex spoke with the Director of Demand Generation at Xeneta - Fernando Nikolić. We brought Fernando back on to do a live AMA with Alex, so we could get your questions answered. Here are some the topics/questions we covered: ➡️ How do you cut through the noise on LinkedIn? ➡️ How do you implement outbound, if you've always relied on inbound? ➡️ What triggered your move from manual outreach to an automated process? If you want to connect with Fernando, here is the link to his LinkedIn...
Sep 04, 2020•27 min•Ep. 13
In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman. Content marketing is a MAZE for most marketers. With a lot of companies, falling into the trap of just creating content for the sake of creating content. So, how do you actually execute a successful content strategy? 🤔 Well, in this episode Yotam broke down exactly how they're approaching their content strategy for both gated & un-gated content. Here are just some of the things we cov...
Aug 25, 2020•18 min•Season 1Ep. 12
In this episode, Alex spoke with the Director of Demand Generation at Gravitational - Anadelia Fadeev. Execution is the name of the game with demand gen... or is it? 🤔 Look, execution is obviously important but if you haven't laid the groundwork correctly - you're going to be running around like a headless Chicken, doing a lot of activity but not knowing what's really working. Having a solid strategy in place grounded in solid data is so crucial - with any "demand gen campaign" "But what ...
Aug 18, 2020•17 min•Season 1Ep. 11
In this episode, Alex spoke with the Director of Demand Generation at Outreach - Harmony Anderson. How do you pivot an entire "in-person" event strategy... overnight? 🤔 Well, for Outreach this is exactly what they had to when COVID hit - they went from last year doing 225 in-person events... to having all of those cancelled back in March, when COVID hit. In this episode Harmony breaks down: ➡️ How Outreach pivoted to Virtual & got 13,000+ people to attend their Virtual Event. ➡️...
Aug 11, 2020•22 min•Season 1Ep. 10
In this episode, Alex spoke with the Director of Demand Generation at PubNub - Julia Hartwig. High volume + low quality SQL's is usually the reason why there's so much friction between both Marketing & Sales. And that was EXACTLY the problem Julia faced when joining PubNub, just over 8 months ago. So, how did she solve it? 🤔 Well, in this podcast she broke down from START to FINISH how they've restructured their SQL/Sales Process to see an increase in pipeline of 48% (in just 8 ...
Aug 04, 2020•20 min•Season 1Ep. 9
In this episode, Alex spoke with the Director of Demand Generation - Fernando Nikolić. How do you build a HIGHLY effective outbound engine (at scale) - that feels personalised? 🤔 Probably one of the hardest things you'll ever have to do as a "Demand Gen" marketer! Luckily... we managed to steal some time with the BEST of the BEST in the "outbound game" (Fernando Nikolić) who was responsible for building out Xeneta's outbound engine 🚀 Fernando, really didn't hold back in this episode (lik...
Jul 28, 2020•23 min•Season 1Ep. 8
In this episode, Alex spoke with the Director of Demand Generation at Labelbox - Matthew Hammon. Creating webinars that turn attendees into real opportunities is hard... really HARD. With all the noise, at the minute, from different companies running Webinars - a lot of people have asked the question: "Are webinars even still that effective?" Well, if there is ONE person that can answer that question... it's Matthew from Labelbox (who on the first attempt created $300k in pipeline) Matthew...
Jul 28, 2020•12 min•Season 1Ep. 7
