Hell-Bent on Intent

B2B marketing podcasts follow the same playbook. To be frank, they are fluffy. Interview a guest, spend 15 minutes talking about their origin story and then maybe give you 1-2 golden nuggets that are applicable. Show me the data promises to flip the traditional marketing podcasts on its head. We talk to real practitioners and get straight into the data. We want to know what's working, what's not and tie actual numbers to it. Show Me The Data podcast is powered by LeadSift. A contact level intent data provider for B2B companies.

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Episodes

How Surfer Doubled Their Userbase By Running A Black Friday Campaign | Episode #6

In this episode, Alex spoke with the Head of Marketing at Surfer SEO - Karolina Gawron. As B2B marketers, we often think that we have to stick to this RIGID playbook of "B2B marketing" -  very rarely do we try and think outside of the box.  But for Karolina & the team at Surfer, thinking outside the box & ditching the classical "B2B playbook" resulted in doubling their userbase in ONLY 30 days... (no that's not a typo)  If you're thinking about running a Black Friday campa...

Jul 21, 2020•18 min•Season 1Ep. 6

How Alyce Achieved 25:1 "Pipeline Generated:Spend" Ratio By Using Gifting | Episode #5

In this episode, Alex spoke with the Director of Demand Generation at Alyce - Nina Butler. Ever wondered what the difference is between Corporate Gifting & Direct Mail is? 🤔 Well, in this episode Alex sat down with the "Gifting Pro" herself, that is Nina Butler & discussed how they've been using their own gifting platform to see a 25:1 "Pipeline generated:Spend" ratio... (no that's not a mispelling) 🚀 Nina also gave some really actionable advice to those who're looking to implement Gif...

Jul 21, 2020•20 min•Season 1Ep. 5

How The "Virtual Event" Space Has Evolved In A Post Covid World | Episode #4

In this episode, Alex spoke with the Director of Demand Generation at Banzai - Bryant Lau. How many "Virtual Events" have you been invited to over the last 4-5 months? 10...20... 50 - 100!? 🤔 I know for me personally, that my inbox has been bombarded with Virtual Events from 100's of different MarTech vendors since COVID hit & like Bryant said in the podcast - I feel like I may have reached that "Zoom Fatigue" stage now lol.  But in the current state of the world, Virtual Events are st...

Jul 14, 2020•9 min•Season 1Ep. 4

How Sendoso turned $4K into $180K ARR by sending "Fortune Cookies" to target accounts | Episode #3

In this episode, Alex spoke with the CMO at Sendoso - Daniel Frohnen. Imagine for one second...  A pandemic sweeps across the world - forcing everyone to work from home & the company you work for has to make a pretty major product change otherwise you'll be out of Business. Yet despite, this fact you go onto to use that VERY product change to turn $4,000 into $180,000+ net new ARR 🚀 Oh wait... this actually happened.  If you're looking for some "Direct Mail" inspiration & you ...

Jul 14, 2020•16 min•Season 1Ep. 3

How Lumavate Achieve 35% Meeting Booking Rates Using Sports Cards Combined With ABM | Episode #2

In this episode, Alex spoke with the VP of Sales & Marketing at Lumavate - Stephanie Cox. ABM to most sounds pretty daunting... especially when you're a startup.  So, where do you even start when wanting to launch an ABM campaign?  Well, luckily enough we had on the "ABM NINJA" for this episode (Stephanie Cox) who broke down exactly how Lumavate structure their ABM campaigns from start to finish & how they've achieved 35% meeting booking rates (hint: it involves sports cards) D...

Jul 07, 2020•22 min•Season 1Ep. 2

How Forcemanager Drove 9,000+ Virtual Event Attendees | Episode #1

In this episode, Alex spoke with the VP of Marketing at Forcemanager - Jordi Capdevila Espitia. Jordi broke down exactly how Forcemanager drove 9,000+ registrants to their Virtual Event back in April (from start to finish) & also advice for other companies who're looking to create their own Virtual Event.  If you want to check out Forcemanager, click here P.S. If you want to join a community where the REAL B2B marketers hang out & be part of weekly AMA's with the guests we have on t...

Jul 07, 2020•18 min•Season 1Ep. 1

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