How Syncari Successfully Launched A New Feature (The Data Fitness Index) | Episode #22 - podcast episode cover

How Syncari Successfully Launched A New Feature (The Data Fitness Index) | Episode #22

May 05, 202120 minEp. 22
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Episode description

In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan.


Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release"


So how do you make your new, shiny feature stand out? 🤔


Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out.


In the episode you'll learn:


1️⃣The distribution channels Aubrey leveraged to promote the feature-release.


2️⃣How they executed a "product-webinar" to show-off the feature to prospective customers.


3️⃣The data behind the feature launch campaign!

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How Syncari Successfully Launched A New Feature (The Data Fitness Index) | Episode #22 | Hell-Bent on Intent podcast - Listen or read transcript on Metacast