How Outreach Transitioned From "In-Person Events" To "Virtual Events | Episode #10  - podcast episode cover

How Outreach Transitioned From "In-Person Events" To "Virtual Events | Episode #10

Aug 11, 202022 minSeason 1Ep. 10
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Episode description

In this episode, Alex spoke with the Director of Demand Generation at Outreach - Harmony Anderson.


How do you pivot an entire "in-person" event strategy... overnight? 🤔


Well, for Outreach this is exactly what they had to when COVID hit - they went from last year doing 225 in-person events... to having all of those cancelled back in March, when COVID hit. 


In this episode Harmony breaks down:


➡️ How Outreach pivoted to Virtual & got 13,000+ people to attend their Virtual Event. 


➡️ Why follow-up & everything you do as "marketing collateral" around the event is so important - when it's Virtual. 


➡️ Why she thinks Virtual will never replace the value of in-person & how that impacts "lead scoring" 


An absolute value-packed episode to say the least... especially if you've been on the fence about Virtual Events. 


If you want to check Outreach, click here

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How Outreach Transitioned From "In-Person Events" To "Virtual Events | Episode #10 | Hell-Bent on Intent podcast - Listen or read transcript on Metacast