How SentinelOne Structure Their Content Marketing Program | Episode #12 - podcast episode cover

How SentinelOne Structure Their Content Marketing Program | Episode #12

Aug 25, 202018 minSeason 1Ep. 12
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Episode description

In this episode, Alex spoke with the Director of Marketing at SentinelOne - Yotam Gutman.


Content marketing is a MAZE for most marketers. 


With a lot of companies, falling into the trap of just creating content for the sake of creating content. 


So, how do you actually execute a successful content strategy? 🤔


Well, in this episode Yotam broke down exactly how they're approaching their content strategy for both gated & un-gated content. 


Here are just some of the things we covered in the episode:


➡️ How they package up their best "un-gated content" to create "gated content"


➡️ The three different types of content they create & why it's important 


➡️How they've pivoted their content strategy since COVID & how being the "first-movers" with the content they're producing has helped them stand out.


If you want to check out SentinelOne, click here 


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How SentinelOne Structure Their Content Marketing Program | Episode #12 | Hell-Bent on Intent podcast - Listen or read transcript on Metacast